|Born||Donald Herbert Kemske
July 10, 1917
|Died||June 12, 2007
Bell Canyon, California
|Resting place||Cremated, Ashes scattered|
|Known for||Mr. Wizard television programs|
Donald Jeffry Herbert (born Donald Herbert Kemske and better known as Mr. Wizard, July 10, 1917 – June 12, 2007) was the creator and host of Watch Mr. Wizard (1951–65, 1971–72) and of Mr. Wizard's World (1983–90), which were educational television programs for children devoted to science and technology. He also produced many short video programs about science and authored several popular books about science for children. In his obituary, Bill Nye wrote, "Herbert's techniques and performances helped create the United States' first generation of homegrown rocket scientists just in time to respond to Sputnik. He sent us to the moon. He changed the world."
Early life 
Born in Waconia, Minnesota, Herbert was a general science and English major at the University of Wisconsin–La Crosse (then called La Crosse State Normal College) who was interested in drama. His career as an actor was interrupted by World War II when he enlisted in the United States Army as a Private. Herbert later joined the United States Army Air Forces, took pilot training, and became a B-24 bomber pilot who flew 56 combat missions from Italy with the 767th Bomb Squadron, 461st Bomb Group of the Fifteenth Air Force. When Herbert was discharged in 1945 he was a Captain and had earned the Distinguished Flying Cross and the Air Medal with three oak leaf clusters.
Watch Mr. Wizard 
After the war Herbert worked at a radio station in Chicago where he acted in children's programs such as the documentary health series It's Your Life (1949). It was during this time that Herbert formulated the idea of Mr. Wizard and a general science experiments show that used the new medium of television. Herbert's idea was accepted by Chicago NBC station WNBQ and the series Watch Mr. Wizard premiered on March 3, 1951. The weekly half-hour live television show, co-produced by Jules Power, featured Herbert as Mr. Wizard and either a boy or a girl for whom Herbert performed interesting science experiments. The experiments, many of which seemed impossible at first glance, were usually simple enough to be re-created by viewers. Each show ended the same way: with an experiment that somehow displayed the letters "FCMBB", which Mr. Wizard reminded us stood for "Fruit, Cereal, Milk, Bread and Butter, the five elements of a healthy breakfast."
The show was very successful. 547 live episodes were created before it was canceled in 1965, and the program won a Peabody Award in 1953. Marcel LaFollette notes that, "At its peak, Watch Mr. Wizard drew about eight hundred thousand viewers per episode, but it had an even wider impact. By 1956 over five thousand "Mr. Wizard Science Clubs" had been established, with total membership over a hundred thousand. Teachers incorporated program themes into their classes, and "Mr. Wizard" science kits, books, and other product tie-ins filled the holiday gift lists of countless children." The show was briefly revived in the 1971–1972 season as Mr. Wizard, produced in Canada by CJOH-TV in Ottawa; this series was seen on NBC as well as CBC Television in Canada.
Cory Buxton and Eugene Provenzo place Mr. Wizard in a 19th Century tradition of "hands-on kitchen science" associated with Michael Faraday's popular science lectures and Arthur Good's collection of experiments for children, La Science Amusante (1893). In turn, LaFollette has written on the legacy of Herbert and other early innovators of science television, "Production approaches that are now standard practice on NOVA and the Discovery Channel derive, in fact, from experimentation by television pioneers like Lynn Poole and Don Herbert and such programs as Adventure, Zoo Parade, Science in Action, and the Bell Telephone System’s science specials. These early efforts were also influenced by television’s love of the dramatic, refined during its first decade and continuing to shape news and public affairs programming, as well as fiction and fantasy, today." In his obituary, Bill Nye wrote, "If any of you reading now have been surprised and happy to learn a few things about science watching "Bill Nye the Science Guy," keep in mind, it all started with Don Herbert." Jamie Hyneman and Adam Savage, principals of the television program MythBusters (2003–present), have been described as being "reverent" of Herbert's work as Mr. Wizard.
Subsequent career 
In the mid-1950s Herbert also appeared on the General Electric Theater as the "General Electric Progress Reporter" and would introduce spokesman Ronald Reagan and his family to the viewing audience. In some episodes he would appear alongside Reagan and demonstrate to the audience how General Electric was helping people to, "Live better electrically."
After Watch Mr. Wizard was cancelled in 1965, Herbert produced eight films in a series titled Experiment: The Story of a Scientific Search; these were broadcast on public television in 1966. In the same year, Herbert produced the Science 20 series, which were 20-minute films of experiments that were designed for classroom use; a student would record and analyze data based on the film. In 1977 he began producing a series of How About episodes about scientific topics. These were 90-second films that could be used in news programs; 536 films were produced by 1986.
Mr. Wizard's World 
In 1983 Herbert developed Mr. Wizard's World, a faster-paced version of his show that was shown three times a week on the cable channel Nickelodeon. The show ran until 1990 and reruns were shown until 2000.
In 1994 Herbert developed another new series of 15-minute spots called Teacher to Teacher with Mr. Wizard. The spots highlighted individual elementary science teachers and their projects. The series was sponsored by the National Science Foundation and was shown on Nickelodeon.
In 1982, Don Herbert was a guest on the first episode of Late Night with David Letterman. In 1993 children's science show Beakman's World paid homage to Herbert by naming its two penguin puppet characters "Don" and "Herb" after him.
- (1953) Watch Mr. Wizard won a Peabody Award.
- Three Thomas Alva Edison National Mass Media Awards.
- (1991) Herbert received the annual Robert A. Millikan Medal from the American Association of Physics Teachers (AAPT) for his "notable and creative contributions to the teaching of physics;" he presented an address "Behind the Scenes of Mr. Wizard".
- (1994) Herbert won the annual James T. Grady-James H. Stack Award for Interpreting Chemistry from the American Chemical Society.
- (2007) Resolution 485 of the US House of Representatives honored Herbert shortly after his death.
Further reading 
- Kelley, Patrick (June 14, 2007). "Don Herbert, swell wizard". The Emporia Gazette. "Herbert’s approach to science was a welcome relief from the worshipful awe of scientists that followed the creation of the atomic bomb at the end of World War II. The public saw scientists as white-coated super-intellects who kept their cool gazes focused above the heads of the rest of humanity on a remote horizon that no one else could see. The atomic era seemed to widen the gap between scientists and the rest of humanity. Then Herbert showed up, friendly, accessible and smart, and showed children how the principles of science worked for everyone, not just for people with Ph.D.s and lab coats."
- In 1999, Stephen Gordon, founder of the furniture company Restoration Hardware, teamed up with Renee Whitney, general manager of a toy company called Wild Goose, to recreate the chemistry kits marketed by "Mr. Wizard" in the past. However, they found that most of the items in the original kits are now illegal to sell, and the resulting product they ended up marketing contained just 5 chemicals ("including laundry starch, which was tagged with an ominous warning: HANDLE CAREFULLY. NOT EXPECTED TO BE A HEALTH HAZARD").
- Gilkey George R. (1981). A History of the University of Wisconsin–La Crosse, 1909-1979. The University of Wisconsin–La Crosse Foundation. p. 229.
- Rindfleisch, Terry (June 14, 2007). "A life remembered: 'Mr. Wizard' let kids experience science". La Crosse Tribune.
- Goldstein, Richard (June 13, 2007). "Don Herbert, 'Mr. Wizard' to Science Buffs, Dies at 89". The New York Times.
- Nye, Bill (June 15, 2007). "Teaching science with a big `poof!'". The Los Angeles Times.
- Hevesi, Dennis (15 October 2009). "Jules Power, 87, a producer of 'Mr. Wizard' on TV". The New York Times.
- McLellan, Dennis (June 13, 2007). "Don Herbert, 89; TV's Mr. Wizard Taught Science". The Los Angeles Times.
- LaFollette, Marcel Chotkowski (2008). Science on the Air: Popularizers and Personalities on Radio and Early Television. University of Chicago Press. pp. 227–228. ISBN 9780226467597. OCLC 183392557.
- Buxton, Cory A.; Provenzo, Jr., Eugene F. (2007). Teaching Science in Elementary and Middle School: A Cognitive and Cultural Approach. Sage. p. 44. ISBN 9781412924979. OCLC 72353389. "Prominent Victorian scientists such as Michael Faraday, John Ayrton, and Arthur Good also did much to lay the foundations of modern science education. For example, in The Chemical History of the Candle (1860/2000), his classic series of six Christmas lectures at the Royal Institution of Great Britain, Faraday introduced English children to the fundamentals of chemistry. Arthur Good's three volume collection of hands-on experiments for children, La Science Amusante (1893) represented the origins of hands-on "kitchen science". ... This approach to television was later popularized on television. Beginning in the 1950s, Don Herbert brought hands-on science to American children through Mr. Wizard. In his series, Herbert drew on nineteenth century "kitchen sicence" to introduce viewers to basic scientific principles."
- LaFollette, Marcel C. (September 2002). "A Survey of Science Content in U.S. Television Broadcasting, 1940s through 1950s: The Exploratory Years". Science Communication 24 (1): 34–71. doi:10.1177/107554700202400103. Subscription required.
- Bentley, Rick (April 23, 2008). "Show finds, shatters the mything links". The Columbus Dispatch.
- "Mr. Wizard's Biographical Timeline". Mr. Wizard Studios. 2004. Retrieved 2012-06-08.
- "John J. Sullivan, Jr., 80". Wicked Local Walpole. Retrieved 2012-06-09.
- "George Foster Peabody Award Winners". University of Georgia.
- "Robert A. Millikan Medal". American Association of Physics Teachers. Retrieved 2012-06-06.
- "James T. Grady-James H. Stack Award for Interpreting Chemistry for the Public". American Chemical Society. Retrieved 2012-06-06.
- "H. Res. 485". Congressional Record 158 (12). June 18, 2007 - June 26, 2007. ISBN 9780160871436. "Resolved. That the House of Representatives (1) expresses its appreciation for the profound public service and educational contributions of Don Jeffry Herbert, (2) recognizes the profound public impact of higher educational institutions that train teachers, (3) encourages students to honor the heritage of Don Herbert by exploring our world through science, technology, engineering, and mathematics fields; and, (4) extends its condolences to the family of Don Herbert and thanks them for their strong familial support of him."
- Silberman, Steve (June, 2006). "Don't Try This at Home". Wired 14 (6).
|Wikinews has related news: Television's 'Mr. Wizard' Don Herbert dies at 89|
- Mr. Wizard Studios, official Mr. Wizard website
- Don Herbert at the Internet Movie Database
- Don Herbert at Find a Grave
- Herbert, Don (January 24, 2005). Don Herbert Interview. Interview with Karen Herman. Archive of American Television. http://www.emmytvlegends.org/interviews/people/don-herbert.
- Sternberg, Joel. "Watch Mr. Wizard". Museum of Broadcast Communications (MBC). Retrieved 2012-06-06.
- "TV's Mr. Wizard Touched the Daily Lives of Generations of Kids with the Magic of Science". Voice of America. October 31, 2009. Archived from the original on 2008-10-07.
- MP3 interview with Herbert on the public radio program The Sound of Young America