Donatella Versace

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Donatella Versace
Donatella Versace Time Shankbone 2010.jpg
Versace at the 2009 Time 100 Gala.
Born (1955-05-02) 2 May 1955 (age 59)
Reggio di Calabria, Italy
Nationality Italian
Occupation Fashion designer
Relatives Gianni Versace (brother)
Santo Versace (brother)
Labels Versace, Versus Versace

Donatella Versace (born 2 May 1955) is an Italian fashion designer and current Vice President of the Versace Group, as well as its chief designer. She owns 20% of its entire stock market assets. During the 1980s, Gianni Versace launched a perfume dedicated to her, Blonde, and gave her her own diffusion label, Versus. She took over the label's design after her brother's tragic murder and years of being Gianni's muse.

Early life and family[edit]

She was born in the Italian city of Reggio Calabria, the youngest of four children in her family. Her father was a personal financier to the Italian aristocracy. An older sister, Tina, died at the age of ten from an improperly treated tetanus infection.[1] Her brother Santo Versace, owns 30% percent of Versace stock.

Fashion debut[edit]

In the mid-1970s, Donatella followed her older brother, Giovanni ("Gianni"), to pursue knitwear design in Florence, Italy. She had planned to work for her brother in PR, but was more valuable to Gianni as a "muse and critic", according to her during an interview with Vogue.[2] Through her closeness to her brother's enterprises, Donatella plunged into the fashion world. A decade later, during the 1980s, Gianni launched a perfume dedicated to her, Blonde, and gave her her own diffusion label, Versus, which remains a well-known Versace line.

Career[edit]

A year and three days after Gianni's death in July 1998, Donatella Versace mounted her first couture show for the Versace Atelier at the Hôtel Ritz Paris. She built her runway over the hotel's swimming pool, as her brother had done every season, though this time using sheer glass. She now oversees the production of a dozen collections each year, though these days, she is just as famous for her celebrity entourage and glittering parties whose regular guests include Sir Elton John, Liz Hurley, Rakeem Young, Catherine Zeta-Jones and Kate Moss. Even Prince Charles attends Donatella's parties for the famous and elite throughout Europe.

She soon proved to be the public relations giant within the Versace label and spread its name throughout Europe and most of the United States. Donatella chose to place some of her good friends, Lil' Kim, Jennifer Lopez, Madonna, Courtney Love, Christina Aguilera, Jonathan Rhys Meyers, Demi Moore, and Lady Gaga in high esteem in the Versace advertising sector, making them and other A-List celebrities such as Beyoncé and January Jones the persona and image of Versace. Her popularity grew when she designed the famous Versace Green Dress, also known as the "Jungle-Dress", which was worn by Jennifer Lopez at the Grammys in 2000.

Branching into other fields, the company has created the grand, luxurious Palazzo Versace resort on the Gold Coast of Australia. Another growing symbol of the Versace style, the Burj al-Arab, in Dubai, United Arab Emirates (UAE), boasts a broad collection of Versace furniture and beddings in its expensive and lavish rooms.

Versace has also been recently known to use pop star Lady Gaga as her muse, and in October 2012, in a very publicized visit, invited the pop singer to her late brother's apartment in Milan.

Real estate ventures[edit]

Plans for the Palazzo Versace Dubai were announced in May 2005. Gianni Versace SpA, Sunland Group Ltd.,[3] and Emirates International Holdings have announced the Palazzo Versace resort to be constructed in the Arabian Bays on the Dubai Creek in Dubai, United Arab Emirates.[3] The second Palazzo Versace will boast a number of suites and luxury villas, including an exclusive spa. Official plans are to begin construction in 2006 and have the hotel completed sometime in the year 2008. The interior of the hotel will be furnished with various Versace collections. As Creative Director, Donatella will carry out final plans and design strategies for the hotel and resort compound. This will be the second Palazzo Versace hotel ever to be built, and the second hotel in Dubai to boast a wide range of Versace collections. In October 2002, Gianni and Donatella's most famously designed Versace clothing was displayed in a special exhibit of the historical Victoria and Albert Museum of London to be honored for extraordinary fashion success and symbolism worldwide.

Charity[edit]

She is a patron of the Elton John AIDS Foundation.[4]

Awards[edit]

In 2010, Donatella's charity work earned her a Do Something With Style Award nomination from the VH1 Do Something Awards. She was nominated for providing art supplies to children and creating a tote bag, whose proceeds will go to Starlight and the ONE Foundations. The awards show, produced by VH1, is dedicated to honoring people who do good and is powered by Do Something, an organization that aims to empower, celebrate, and inspire young people.[5]

Personal life[edit]

She and her former husband, American model Paul Beck, have two children: daughter Allegra (b. 30 June 1986), and son Daniel Versace (b. 1990). Cathy Horyn describes visiting their Milan apartment in 1996: "It was a lavish place, the living room done in versace prints, but it was also a beautiful and feminine home." Donatella was "kittenishly pretty" and at the time into drugs and a heavy smoker.[6] Donatella's daughter inherited 50% of Versace's entire stock after Gianni's death. Horyn described her as "bright beyond her years" and "with me, sweet and considerate. Her father, too, has been the same."

Murder of Gianni Versace[edit]

Gianni Versace was shot dead by Andrew Cunanan on 15 July 1997, outside the re-constructed Casa Casuarina, also known as Versace Mansion, in Miami, Florida. A multi-continent search ensued for the suspected spree killer, but in the end, Cunanan avoided capture by committing suicide a few days after the murder. In the aftermath of the highly publicized crime and manhunt, most of the Versace family, including Donatella, moved temporarily to a secluded private resort in the Caribbean.[citation needed]

In popular culture[edit]

Donatella has been regularly impersonated by Maya Rudolph on the American sketch comedy/variety show Saturday Night Live, which airs on the NBC network. In reality, Rudolph and Versace are good friends. She is also perpetrated as a highly publicized user of the Power-Plate.[7]

Versace has given cameo performances in many films relating to fashion and its industry, such as Zoolander. In other films, including the 2006 hit The Devil Wears Prada, her name is mentioned sporadically.[8]

In the ABC series Ugly Betty a fictional character called "Fabia", played by actress Gina Gershon, is a parody of Donatella.[9] Lady Gaga wrote the song "Donatella" from her 2013 album Artpop for her.[10]

References[edit]

  1. ^ Collins, Lauren (24 September 2007). "Mondo Donatella". The New Yorker: 158. 
  2. ^ "Donatella Versace biography (Vogue.com UK)". Vogue.co.uk. 2013-01-22. Retrieved 2014-05-19. 
  3. ^ a b "Designer Donatella Versace visits Dubai Mall ahead of the Vogue Fashion Dubai Experience | The National". Thenational.ae. 2013-10-10. Retrieved 2014-05-19. 
  4. ^ "Our Patrons - Elton John AIDS Foundation". Ejaf.com. Retrieved 2014-05-19. 
  5. ^ "Do Something". Do Something. Retrieved 2010-07-15. 
  6. ^ http://runway.blogs.nytimes.com/2013/10/04/why-fashion-films-are-usually-cartoons/?_php=true&_type=blogs&module=Search&mabReward=relbias%3Ar%2C%7B%221%22%3A%22RI%3A5%22%7D&_r=0
  7. ^ Camber, Rebecca (2006-07-18). "Madonna looks amazing thanks to £7,000 vibrating plate". Daily Mail. Retrieved 2009-07-23. 
  8. ^ "Donatella Versace | Designers & Brands - FashionTV Network". Fashiontv.com. 1955-05-02. Retrieved 2014-05-19. 
  9. ^ Gael Fashingbauer Cooper (2013-09-05). "Double-take! Gina Gershon becomes an uncanny twin of Donatella Versace - Entertainment". TODAY.com. Retrieved 2014-05-19. 
  10. ^ "Donatella Versace Approves of the Love Song Lady Gaga Wrote for Her". Fashionista.com. Retrieved 2014-05-19. 

External links[edit]