Dongfeng Motor Company

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Dongfeng Motor Company Limited
Type Private joint venture
Industry Automotive
Founded 9 June 2003 (Shiyan)[1]
Headquarters Wuhan, Hubei, China
Products Automobiles
Employees Approximately 70,000[1]
Parent Dongfeng Motor Corporation (50%)
Nissan Motors (50%)[1]
Website

www.dfl.com.cn

www.dfpv.com.cn
Dongfeng Motor Company Limited
Simplified Chinese 东风汽车有限公司
Traditional Chinese 東風汽車有限公司

Dongfeng Motor Company Limited is an automobile manufacturing company headquartered in Wuhan, China and a 50:50 joint-venture between Dongfeng Motor Corporation and Nissan Motors. It produces passenger cars under the Nissan marque and commercial vehicles under the Dongfeng marque.[1] Current products include the Nissan Sunny, Nissan Bluebird, Nissan Teana and Nissan Tiida.

History[edit]

Dongfeng Motor Company was formally established on 9 June 2003 and began operations on 1 July 2003.[1]

Dongfeng Motor Company moved its headquarters from Shiyan to Wuhan in June 2006.[2]

In September 2010 Dongfeng Motor Company unveiled a new automobile marque, Venucia (or "Qi Chen" in Chinese), to be used to sell vehicles developed and designed by the company in China specifically for the domestic market.[3][4]

In July 2011 Dongfeng Motor Corporation and Nissan announced that they would invest an additional 50 billion yuan (US$8 billion) in Dongfeng Motor Company by 2015, as part of a plan to boost annual sales from around 1.3 million vehicles in 2010 to over 2.3 million units.[5][6] In April 2012 it was announced that Dongfeng Motor Company would begin manufacturing models from the range of Nissan's Infiniti luxury marque from 2014.[7][8]

In June 2012 Dongfeng Motor Company announced that it would invest 5 billion yuan (US$793 million) in the construction of a new assembly plant in Dalian, northeast China for the production of Nissan-branded automobiles.[9][10] The plant is planned to begin production in 2014, with an initial annual capacity of 150,000 units, planned to rise to 300,000 in subsequent years.[9]

Operations[edit]

Dongfeng Motor Company has the following principal subsidiaries:[1]

  • Passenger Vehicle Company, Dongfeng Motor Co., Ltd.
  • Commercial Vehicle Company, Dongfeng Motor Co., Ltd.
  • Dongfeng Automobile Co., Ltd.
  • Parts & Components Business Unit, Dongfeng Motor Co., Ltd.
  • Equipment Company, Dongfeng Motor Co., Ltd.

Plants[edit]

Plant Type Location Year opened Year closed Notes
Car manufacturing Huadu District, Guangzhou 2003 active Sunny

See also[edit]

References[edit]

  1. ^ a b c d e f "Introduction". Dongfeng Motor Company Limited. Retrieved 17 April 2012. 
  2. ^ "Dongfeng Motor Co Relocates HQ to Wuhan". China.org. 22 June 2006. Retrieved 18 April 2012. 
  3. ^ "Dongfeng Nissan unveils new China brand Venucia". Reuters. 8 September 2010. Retrieved 18 April 2012. 
  4. ^ "Dongfeng Nissan Launches First Self-developed Auto Model". CRI English. 8 September 2010. Retrieved 18 April 2012. 
  5. ^ "Nissan, Chinese partner to invest $9.6b in China". The Straits Times. 26 July 2011. Retrieved 18 April 2012. 
  6. ^ "Nissan, Chinese partner to invest $8B in China". Bloomberg Businessweek. 26 July 2011. Retrieved 18 April 2012. 
  7. ^ "Nissan to make premium Infiniti cars in China from 2014". Reuters. 20 April 2012. Retrieved 20 April 2012. 
  8. ^ "Nissan to build two Infiniti models in China". AFP. 20 April 2012. Retrieved 20 April 2012. 
  9. ^ a b "Nissan's China JV builds 5-bln-yuan factory". Shanghai Daily. 25 June 2012. Retrieved 30 June 2012. 
  10. ^ "Nissan says to build new $785 mln China car factory". Reuters. 25 June 2012. Retrieved 30 June 2012. 

External links[edit]