MNM (radio)

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MNM
MNM logo.png
City of license Brussels
Broadcast area Belgium (Flanders, Brussels)
Slogan Music and More
Frequency FM
89.0 MHz (Antwerp)
101.5 (Ghent)
88.3 (Brussels)
DAB: Block 12A (Online)
First air date 28 March 1992
Format Popular music station, youth
Audience share 12,50% (July 2008, Centrum voor Informatie over de Media (Centre of Media Information))
Owner VRT
Website www.mnm.be

MNM is a Belgian pop music radio station, launched in 1992 as Radio Donna, operated by the Flemish public broadcaster Vlaamse Radio- en Televisieomroep (VRT). The station broadcasts in Flanders and Brussels on FM and can be heard in France and the Netherlands on border areas.

History[edit]

On 28 March 1992, the BRTN (now: VRT) launches Radio Donna.

On 28 August 2008, the VRT announced that it no longer believes in the Donna brand.[1] After the launch of commercial competitor Q-music in 2002 which also is a hit radio station, Donna's market share plummeted. On September 10th 2008, it was confirmed that the station would undergo a major relaunch and re-branding in the near future under the name MNM.

On 3 January 2009, Donna ends the broadcasting of its programmes by broadcasting one final marathon broadcasts called Donna Top 5000 until 5 January 2009, when Donna is finally replaced by MNM, directed by Peter van de Veire.

On 8 March 2010, the MNM logo had a small modification, the black letter M becomes blue, and modernized its studio and website.

On 28 March 2011, MNM adds new jingles, a new programme (Sing Your Song) and two new radio hosts (Bart Vermeire, Renée Beauprez), the same year, and the slogan has changed from Let's Have a Big Time to music and more.

Regular presenters[edit]

At the time of final broadcast, sorted alphabetically

Programmes[edit]

Live presenter-led programmes were broadcast every day between 0600 and 2300. Between 2300 and 0600 (midnight and 0800 on Saturday night/Sunday morning), the station was automated and aired a mix of non-stop music and live, hourly news bulletins.

News service[edit]

During daytime hours, Donna aired its own hourly news bulletins along with headlines on the half hour during weekday breakfast and drivetime shows.

In the evening and overnight, Donna relayed hourly bulletins with other VRT radio stations, including an extended ten-minute bulletin at midnight.

MNM Hits[edit]

MNM Hits is a digital-only station, which consists of continuous pop music without presenter interruption, which was called Donna Hitbits before the MNM rebranding.

Simulcasts[edit]

Donna on één[edit]

On weekdays, VRT's main television station, één, used to carry a simulcast of Donna's mid-morning show (presented by één continuity announcer Evy Gruyaert) between 0900 and 1200, by courtesy of a live feed from the station's studio.

On Saturday mornings between 1000 and 1200, Battle of the Stars was simulcast.

Since late 2008, Radio 2's "De Madammen" (The Ladies) has been simulcast on één.

Radio Vlaanderen Internationaal[edit]

VRT's international radio network, Radio Vlaanderen Internationaal (RVi) also relayed Donna programmes on RVi 2, six days a week.

References[edit]

  1. ^ (Dutch) VRT sees no future for radio Donna, DeRedactie.be, 28/08/08