Double Decker (chocolate bar)
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| Type | Confectionery |
|---|---|
| Introduced | 1976 |
| Related brands | Cadbury products |
Cadbury Double Decker is a chocolate bar from Cadbury UK. First introduced in 1976 its name derives from the double-decker bus.
The chocolate bar is lightly flavoured with coffee and structured in two layers; an upper whipped nougat layer, with a lower layer of cereal ‘crispies’, these are then coated in milk chocolate.
The bar has a mass of approximately 60 g, and typically contains 11.3 g of fat, 41 g of carbohydrates, 2.6 g of protein and 1155 kJ (275 kcal) of energy. The Double Decker no longer contains hydrogenated oil.
There also existed a 'Double Decker - Nuts' launched in 2004, which has the advertising slogan "crispy, crunchy, chewy and nutty". This chocolate bar is essentially a Double Decker with nuts contained within the nougat layer; however has since been discontinued. At the time it was distinctly aimed at males, and featured in Coronation Street credits during 2004.
Double Decker bars used to contain raisins in the bottom layer but were removed due to consumer feedback in the late 1980's.
[edit] 2009 Revamp
In 2009 the bar received a packaging revamp, for the first time since 2004. Also a Cadbury Double Decker Duo product was launched, two smaller 40 g Double Decker bars in one pack.
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