May 16, 1968 |
Los Angeles, CA
Doug Leeds (born 16 May 1968), is the current Chief Executive Officer of Ask.com, which operates the website Ask.com as well as Ask.com’s portfolio of content and social media properties, including About.com, Dictionary.com, Investopedia and global Q&A social network Ask.fm. Under Leeds, Ask.com spent more than $400 million acquiring trusted, high gloss content sites representing the 7th largest collection of informational and evergreen content properties in the US, reaching 280 million US users monthly.
Career at Ask.com
Leeds was named CEO of Ask.com in 2010 following his tenure as president of the company. The previous CEO of Ask.com was Jim Safka. Under Leeds's helm, Ask.com returned to its roots as a Q&A service, redesigned its site and launched an online community to generate human-powered answers to supplement answers that are indexed from across the web. Leeds also focused the company on reaching mobile users, launching Ask.com mobile applications for web, iPhone  and Android as well as several well-received stand-alone applications that spun out of the Ask.com flagship experience. Ask.com mobile apps have been downloaded over one million times.
With the Ask.com product re-focused on Q&A, Leeds returned the brand to the TV airways, inking partnerships with Live with Kelly and airing new TV commercials that highlighted the Q&A value proposition. The result of this product and marketing coordination has been greater than 25% user growth in the past year as well as a tripling of revenue and 700% increase in annual profits under Leeds's leadership. IAC (company) CEO Greg Blatt stated about Leeds's management that "for the first time, maybe since we bought it, I think Ask is really hitting a stride." 
Leeds has been a leading advocate of "Applied Improv" as a business tool to foster creativity and innovation. Under Leeds's direction, all Ask.com employees have been trained in using improv techniques to enhance their communications, identify new opportunities and accept a more diverse set of business possibilities.
Prior to assuming the top role at Ask, Leeds served as the company's chief operating officer, chief strategy officer, and SVP of Products where the products he launched won multiple Webby Awards and were heralded as the "Apple of search" by Chris Sherman of Search Engine Land
In addition to running Ask.com, Leeds now also oversees About.com, following that company's acquisition from The New York Times by Ask.com for $300 million in 2012, as well as Urbanspoon, following its reorganization in the summer of 2013.
Career at Dictionary.com
Immediately prior to leading Ask.com, Leeds was the President and chief executive officer of Dictionary.com, a top 50 website in the US. Leeds took over management of Dictionary.com following IAC's acquisition of the company in 2008, which Leeds spearheaded. Under Leeds's direction, Dictionary.com entered the mobile market, launching the Dictionary.com mobile app on all major mobile platforms, resulting in over 40 million app downloads and recognition by Apple, in March 2012, as one of the 25 most downloaded apps of all time. Under Leeds, revenue at Dictionary.com grew 75% and profit rose over 150%.
Other Business Experience
Leeds has worked in various capacities at additional companies including Yahoo (VP, Product Justice), Overture Services (Senior Director, Trust and Community), OmniSky (Director of Wireless Advertising), BootSpace (CEO), Vodafone (Director, Public Policy), Thelen (Associate Attorney, Antitrust), Carnegie Endowment for International Peace (Fellow), and the Arms Control Association (Researcher). He has served on the board of directors of TRUSTe and the Mobile Marketing Association.
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Born and raised in Los Angeles, California, Leeds is the grandson of Joseph Friedman, inventor of the flexible straw. He attended high school at Crossroads School before receiving his bachelor's degree cum laude from University of California, Berkeley in 1992. He graduated with high honors in Political Economy and served as the department's valedictorian. He earned his juris doctor cum laude in 1996 from the Georgetown University Law Center where he was an editor of the Georgetown Law Journal. In 1994, Leeds married Tracy Porter. They have three daughters. Leeds and his family live in Danville, California.
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