Dove (toiletries)

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Dove
Dove wordmark.svg

Dove dove.svg
Dove Shampoo and Acondicionador
Product type Personal care
Owner Unilever
Introduced 1955

Dove is a personal care brand owned by Unilever. Dove products are manufactured in Argentina, Australia, Brazil, Canada, Germany, India, Indonesia, Ireland, Mexico, Netherlands, Pakistan, Philippines, South Africa, Thailand, Turkey and United States. The products are sold in more than 80 countries and are offered for both women and men.[1] The Dove trademark and brand name is currently owned by Unilever. Dove's logo is a silhouette profile of the brand's namesake bird.

Products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, and facial care products. Dove is primarily made from synthetic surfactants, soaps (derived from vegetable oils such as palm kernel) and salts of animal fats (tallow). In some countries Dove is derived from tallow and for this reason it is not considered vegan, unlike vegetable oil based soaps.[2][3]

Marketing campaigns[edit]

Dove was one of the earliest brands to use email marketing. In the late 1990's, using the EchoMail platform, the Dove brand provided advice on users' skin and how to care for it; in addition, to gathering consumer data and creating an informational network.[4]

Dove Campaign for Real Beauty[edit]

In 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Fund in 2006. It purports to be "an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves". Dove have created a number of largely online-only short films, including Daughters (which was also broadcast during the Super Bowl XL), Evolution (which won two awards at the Cannes Lions International Advertising Festival), Onslaught, Amy.

The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which like Dove is produced by Unilever.[5][6]

Gallery[edit]

References[edit]

  1. ^ DOVE
  2. ^ Product information on the internet
  3. ^ http://www.thepetitionsite.com/takeaction/737024543
  4. ^ Ayyadurai, VA Shiva (2013). The Email Revolution: Unleashing the Power to Connect of The Penes. pp. 94–95. ISBN 978-1621532637. 
  5. ^ Kurtzleben, Danielle. "Do Dove and Axe Sell the Same Message?". US News and World Report. Retrieved 21 January 2014. 
  6. ^ Taylor, Corina. "Dove’s Real Beauty is bogus". Canada.com. Retrieved 21 January 2014. 

External links[edit]