Dr. Enuf
Dr. Enuf is a brand of soft drink bottled by Tri-City Beverage in Johnson City, Tennessee.[1][2][3][4][5][6][7] It is a lemon-lime flavored drink (though its taste is different from common lemon-lime sodas such as Sprite or 7-up), and is fortified with several water-soluble vitamins. Its marketing slogan is "Enuf is Enough!"
Dr. Enuf's origins date back to 1949, when a Chicago businessman named William Mark Swartz was urged by coworkers to formulate a soft drink fortified with vitamins as an alternative to sugar sodas full of empty calories. He developed an "energy booster" drink containing B vitamins, caffeine and cane sugar. After placing a notice in a trade magazine seeking a bottler, he formed a partnership with Charles Gordon of Tri-Cities Beverage to produce and distribute the soda.[8]
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[edit] Early product heritage with Mountain Dew
Early in its development, Dr. Enuf was reported to have several therapeutic effects, including the easing of stomach pains, relief from hangovers and a clearing of the mind. One interesting note is that one of the early advertised uses of Dr. Enuf, curing hangovers, coincided with Tri-City Beverage's other soft drink at the time, a drink mixer called Mountain Dew. (Tri-City Beverage later sold the rights to Mountain Dew to Pepsi, but kept the Dr. Enuf brand.)
The drink is still produced to this day by Tri-Cities Beverage. Dr. Enuf is available in original, Diet, Herbal and Diet Herbal varieties. A bottle of any of the varieties contains at least 80% of the recommended daily nutritional requirement of thiamine (Vitamin B1), niacin (Vitamin B3), potassium and iodine. The herbal varieties also contain ginseng and guarana, and are cherry flavored. For a short time in the fall of 2007 Dr Enuf bottles were clear instead of the usual green color.[citation needed]
[edit] Where to find Dr. Enuf
Dr.Enuf is widely distributed in the Bristol-Kingsport-Johnson City region of Northeast Tennessee, plus parts of southwestern Virginia and western North Carolina.[9][10]
While hard to find, Dr. Enuf is available in select locations throughout the Southeast as well as at many Cracker Barrel locations throughout the country.
[edit] References
- ^ (24 June 2002). Herbal drink joins energy drink range, Beverage Daily
- ^ (18 June 1997). DR. ENUF GIVES A `NEW AGE' BOOST - WITH NUTRIENTS, The Roanoke Times
- ^ (2 November 1998). Vitamin-Enriched Dr. Enuf Trying to Give Boost to Soft Drink Market, Los Angeles Times
- ^ (6 November 2009). Dr. Enuf turns 60, TriCities.com
- ^ Tri-City's Diet Dr. Enuf and Diet Herbal Dr. Enuf beverages have been reformulated, Beverage Industry (September 2004)
- ^ Dr. Enuf, Now and Then (Vol 5, No. 3, 1988) ("Since Dr. Enuf was introduced in 1949, it has become a part of the folklore of Upper East Tennessee.")
- ^ Edge, John T. Southern belly: the ultimate food lover's companion to the South, p.248-49 (2007)
- ^ Sauceman, Fred W. The Place Setting, p.89-97 (2009)
- ^ Krouse, Peter (16 June 1997). OLD-TIME TENNESSEE SOFT DRINK POPS UP WITH CAROLINA DEBUT, News & Record
- ^ Cavender, Anthony P. Folk medicine in southern Appalachia, p. 75-77 (2003)
[edit] External links
- Dr. Enuf Website - Official site, sells & ships the drinks in sets of twenty-four.
- A brief history of Tri-Cities Beverage
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