DramaFever

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DramaFever
Df logo 2012 1083x218.png
Type Private
Founded 2009
Headquarters New York City, United States
Key people Seung Bak, founder & co-CEO
Suk Park, founder & co-CEO
Industry Video on demand
Slogan(s) "What the World is Watching"
Website www.dramafever.com
Registration Free & Subscription
Users 15,000 subscribers (2012)[1]

DramaFever is video streaming website that offers on-demand streaming video of documentaries, movies, and TV shows with subtitles. DramaFever's content offering is both ad-supported for regular users and available in high definition for premium subscribers.

DramaFever is available on a variety of devices including iPad, iPhone, Android, and Roku.[2] The company's library of international programming is one of the largest licensed U.S. collections available online, in both English and Spanish, and comprises over 13,000 episodes from 60 content partners across 12 countries.[citation needed] More recently the company has branched out into co-producing television dramas. Co-producing the 2013 Korean drama The Heirs and the 2014 drama Cantabile Tomorrow.[3][4][5]

History[edit]

Built upon the feedback of drama fans, many of whom previously frequented pirated sites for Korean drama, the original site was in beta before going live on August 6, 2009.[6]

Audience[edit]

DramaFever reports that over 80% of its estimated 3.5 million monthly viewers are non-Asian. The company reports that the majority of users are young, urban and educated.[7]

Additional, new Spanish and Latin American content is expected to increase viewership among Hispanic users.[citation needed]

Partnerships[edit]

In 2012, DramaFever sponsored The Supply Cup 2012, a charity soccer tournament hosted by YouTube personalities to benefit the non-profit organization The Supply, which helps build secondary schools in African slums to better provide greater possibilities for the next generation.

In 2011, Dramafever partnered with San Diego Asian Film Festival to present the first virtual on-demand Asian American film festival titled "DigiFest."[8]

In March 2010, DramaFever unveiled a partnership with Hulu.[9]

DramaFever also makes curated selections from its collection available on Netflix and iTunes. After their first week in the iTunes store, two popular Korean romantic comedies, "Boys Over Flowers" and "Heartstrings", broke the iTunes Top 200.[10]

Licensing[edit]

DramaFever has licensing deals with all three major Korean TV networks: Seoul Broadcasting System, Korean Broadcasting System, and Munhwa Broadcasting Corporation.[11] It is the first website to work with all three South Korean content providers legally and its partners represent over 60 of the top TV networks and production companies from China, Taiwan, Japan, Philippines, Singapore, Argentina and Spain.[12]

Other licensing partners include Artear, CCTV, Imagina, rtve, Sanlih E-Television, Shanghai Media Group and Telefe among others.[13]

Subscription Offering[edit]

Consumers can choose between a free or premium subscription. Registered subscribers can watch limited videos for free with commercials while premium subscribers watch without interruptions and in high definition. Users can register on the site or with their Facebook login.

Premium subscription pricing starts at $9.99 a month or $99.99 a year.[14] Content from Asia is available to the U.S., Canada and Latin America. Content from Latin America and Spain are only available to US and Canada users due to international licensing agreements.[15]

Awards[edit]

On December 13, 2010 DramaFever was awarded the Korean Business of the Year Award by the Korean Creative Content Agency (KOCCA), Korean Cultural Center and Korean Ministry of Culture, Sports and Tourism for its work showcasing Korean content in the U.S.[16]

DramaFever Awards[edit]

Starting in February 2013, DramaFever initiated the first annual DramaFever Awards to let fans vote for their favorite dramas, actors and actresses of 2012. In under a month of voting, DramaFever's fans generated over 500,000 votes.[17]

See also[edit]

References[edit]

  1. ^ Ha, Anthony (March 16, 2012). "Video Site DramaFever Raises $4.5M, With Backing From YouTube Co-Founder". TechCrunch. Retrieved May 3, 2014. 
  2. ^ "Do you support my device?". DramaFever. December 4, 2013. Retrieved May 3, 2014. 
  3. ^ "Dramafever Set To Premiere First Original Co-production The Heirs". Hancinema. 8 October 2013. Retrieved 2014-02-03. 
  4. ^ "DramaFever co-produces Tomorrow's Cantabile with KBS". DramaFever. 10 October 2014. Retrieved 2014-10-16. 
  5. ^ Sun, Rebecca (10 October 2014). "DramaFever Unveils Its Second Korean Co-Production". The Hollywood Reporter. Retrieved 2014-10-16. 
  6. ^ "DramaFever Launch Party". Hyphen Magazine. August 7, 2009. Archived from the original on August 13, 2009. 
  7. ^ "DramaFever Media Kit". DramaFever. February 2013. Retrieved May 3, 2014. 
  8. ^ "First-ever DigiFest begins September 1". Asia Pacific Arts. 2011-08-31. 
  9. ^ Korean TV dramas find new fans, outlets with online video, DramaFever Web site delivers shows via Hulu Wailin Wong, Chicago Tribune, May 17, 2010
  10. ^ "Entertainment Heats Up Online for 50 Million U.S. Hispanics". PRNewswire. October 8, 2012. Retrieved May 3, 2014. 
  11. ^ SBS dramas at DramaFever K-popped, October 11, 2009.
  12. ^ Korean TV Hulu site for U.S. New TeeVee, June 6, 2009.
  13. ^ [1]DramaFever: About Us
  14. ^ Subscription prices. Drama Fever Website, February 9th, 2012.
  15. ^ DramaFever FAQ DramaFever
  16. ^ 2010 DARI Awards Honor Executives & Companies for Contributions toward Advancing Korean Content in the U.S. KOCCA Official Website, December 14, 2010.
  17. ^ DramaFever Awards

External links[edit]