Drayton Bird

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Drayton Bird is a marketing executive and author.[1] He was born in 1936 near Liverpool, UK. His father ran a pub and he credits this with his lifelong interest in people.[citation needed]


Drayton Bird has worked with many of the world’s leading brands, including American Express, British Airways, Deutsche Post, Ford, Microsoft, Nestlé, Procter & Gamble, Philips, The Royal Mail, Unilever and Visa. He has also worked with major advertising agency groups, including Y & R, JWT, FCB and Leo Burnett.[citation needed]

Business schools, universities and management consultants he has worked with include Columbia University Business School, New York, INSEAD, The London Business School, ESIC (Madrid), IPADE (Mexico City), IPADE (Lima), Cap Gemini, McKinsey and A. T. Kearney.

In 1977, with two partners, he set up Trenear-Harvey, Bird & Watson, which became the UK’s largest direct marketing agency and which he sold in 1984 to Ogilvy and Mather. As international Vice-Chairman and Creative Director, he helped O & M Direct become the world's largest direct marketing agency network, and was elected to the worldwide Ogilvy Group board.[citation needed]

He now runs Drayton Bird Associates, and works on direct marketing and other marketing matters. He has interests in five other firms in the UK and Asia.[citation needed]

David Ogilvy, who he worked with while at O&M Direct said of him, "Drayton Bird knows more about direct marketing than anyone else in the world."[citation needed]


In November 2003 the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing.

Advertising legend[citation needed] David Ogilvy said he "knows more about direct marketing than anyone in the world. His book about it is pure gold. His speeches are not only informative, but hilariously funny."[citation needed]

Campaign Magazine named him one of the 50 most important individuals in UK advertising during the previous 25 years UK magazine Direct Response said his impact on UK direct marketing was "unlikely to be matched by any other individual" In 1994 he was named one of the first six Fellows of the Institute of Direct Marketing;[by whom?] In 1997 he was voted Educator of the Year.[by whom?] In May 2001 the British Direct Marketing Association placed him on their Roll of Honour.[by whom?] In December 2003, most of the readers of Precision Marketing magazine voted him leading direct marketing personality in the last 15 years.


His book, "Commonsense Direct and Interactive Marketing" (1982) ISBN 0-7494-4760-5 is in its fifth edition. Published by Kogan Page in 13 languages, it is the best-selling British work on the subject.

He has also written "How to Write Sales Letters That Sell!" ISBN 0-7494-1431-6 also published by Kogan Page in 1994, reprinted 4 times.

"Marketing Insights and Outrages" ISBN 0-7494-3215-2 is a collection of columns from "Marketing Magazine" a UK publication.

He has written over 1,000 columns for magazines in Europe, Australia, India, the UK and Malaysia

He also published a novel, Some Rats Run Faster, which has sunk without trace.[citation needed]

Companies and associations[edit]


  1. ^ Gay, Richard; Charlesworth, Alan; Esen, Rita (2007-09-27). Online Marketing: A Customer-Led Approach. Oxford University Press. pp. 249–. ISBN 9780199265855. Retrieved 29 June 2012. 

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