DreamWorks Animation
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| Type | Public (NYSE: DWA) |
|---|---|
| Founded | 1994 (founding of DreamWorks SKG) 2004 (spin-off of DreamWorks Animation) |
| Headquarters | Glendale, California Redwood City, California, United States |
| Key people | Jeffrey Katzenberg, Chief Executive Officer Roger Enrico, Chairman Lew Coleman, President |
| Industry | Animated films |
| Website | dreamworksanimation.com |
DreamWorks Animation SKG, Inc. (NYSE: DWA) is an independent American animation studio which primarily produce a series of commercially successful computer animated films, including Shrek, Shark Tale, Madagascar, Over the Hedge, Bee Movie, Kung Fu Panda, Monsters vs. Aliens, and How to Train Your Dragon. The studio was formed by the merger of the feature animation division of DreamWorks SKG and Pacific Data Images (PDI). Originally formed under the banner of DreamWorks SKG, it was spun-off into a separate public company in 2004.
They are currently distributed only through Paramount Pictures (in turn owned by Viacom) who acquired the rest of DreamWorks SKG in February 2006. DreamWorks Animation maintains two studios: the original DreamWorks feature animation studio in Glendale, California and the PDI studio in Redwood City, California.
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[edit] History
[edit] 1994–2003
On October 12, 1994, DreamWorks SKG was formed and founded by a trio of entertainment players, director and producer Steven Spielberg, music executive David Geffen, and former Disney executive Jeffrey Katzenberg. DreamWorks signed a co-production deal with Pacific Data Images to form subsidiary PDI, LLC (PDI owned 60% of PDI, LLC while DreamWorks SKG owned 40%). Pacific Data Images was founded by Carl Rosendahl in 1980 with a small loan from his father. In 1982, he was joined by Richard Chuang and Glenn Entis, who wrote the foundation of the in-house computer animation software that was to be used for the next two decades. During the 1980s, PDI created many animated logos and commercials for television for companies like NBC and Sky Movies. They shifted into motion picture visual effects beginning in 1991 with a contribution to Terminator 2: Judgment Day. The new unit would produce computer-generated feature films beginning with Antz in 1998. In the same year DreamWorks SKG produced The Prince of Egypt using traditional animation techniques.
In 2000, DreamWorks SKG created a new business division, DreamWorks Animation, that would regularly produce both types of animated feature films. All four traditionally animated feature films were produced by the division's Southern California branch. DreamWorks SKG acquired majority interest (90%) in PDI, reforming it into PDI/DreamWorks, the Northern California branch of its new business division. The business division separated from its parent in 2004, forming DreamWorks Animation SKG, Inc. and purchasing the remaining interest in PDI as well as its subsidiary PDI, LLC.
[edit] 2004–2008
From 2004 to 2008, the studio is dedicated solely to producing CG animated films in-house and has committed itself to make 2 computer-animated feature films a year. No more traditional 2D animation is expected.
DreamWorks Animation also had a partnership with Aardman Animations, a stop-motion animation company in Bristol, England. This partnership had DreamWorks participating in the production of stop-motion films in Bristol, and also had Aardman participating in some of the CG films made in the US. This partnership ended after the release of Flushed Away in November 2006; the announcement was made before the film's release, on October 3, citing "creative differences" as the reason. [1]
The logo, adapted from the parent studio's logo, consists of a boy fishing on the moon, against a backdrop of the daytime sky albeit with more colorful lettering. The soundtrack of this logo was originally an adaptation of the DreamWorks theme; however, following the global success of Shrek in 2001, this became an shortened adaptation of True Love's First Kiss (the Love Theme from the Shrek soundtrack), composed by John Powell.
Employees at DreamWorks get to enjoy breakfast and lunch for free, a perk not found at many other companies.[2] In 2009, DreamWorks Animation made the list of Fortune Magazine's best 100 companies to work for, at number 47. This is its first year on the list.[2] [3]
[edit] 2009–present
Starting with Monsters vs. Aliens in 2009, DreamWorks Animation is now making 3-D movies, with the help of InTru3D.
[edit] Logo Sequences
The following is a list of sequences appearing in the logo found in every DreamWorks Animation movie. Though, Shrek 2 was the only DreamWorks Animation movie without a sequence. The movie also did not replace 'pictures' with 'animation' during the film's opening credits.
| Film | Sequence | Music in Background
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|---|---|---|
| Shark Tale | The fisherman whips his rod into the ocean, with a worm on it screaming. | |
| Madagascar | Born Free - Matt Munro | |
| Wallace and Gromit: The Curse of the Were-Rabbit | Wallace and Gromit theme music | |
| Over the Hedge | The words "ANIMATION SKG" are deleted and it only says "DreamWorks" and in the home entertainment logo it says "DreamWorks Animation" instead. | Silent music |
| Flushed Away | British music | |
| Shrek the Third | The clouds lower down into Prince Charming's stage. | |
| Bee Movie | Barry Bee Benson stings the fisherman as he is about to sit on the moon, but falls down, and Barry stays alive. | |
| Kung Fu Panda | Chinese traditional animation of the logo shows the fisherman as a cat, dressed flourish, turns it into a fishing rod and line to pull up the "DreamWorks Animation SKG" sign, then the moon, the fisherman, and the sign turn into gold. | Chinese music |
| Madagascar: Escape 2 Africa | Skipper, Kowalski, Rico and Private beat up the fisherman and pull up his rod as a fish is caught, saying "Well done boys, it's gonna be ice cold sushi for breakfast". | |
| Monsters vs. Aliens | The entire logo is black-and-white and shows the fisherman being abducted by an alien ship. |
[edit] Partnerships
DreamWorks Animation has an on-going partnership with HP, and the studio exclusively uses HP workstations and servers. In 2005, AMD signed a 3 year deal to provide processors to the studio. This relationship ended in 2008, and Dreamworks announced that they will use Intel processors for future productions. [4]
see also InTru3D
[edit] Board of Directors
The following executives[5] are on the DreamWorks Animation SKG, Inc. Board of Directors:
- Roger Enrico, Chairman of DreamWorks Animation SKG Inc.
- Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation SKG, Inc./Co-Founder of DreamWorks.
- Lew Coleman, President of DreamWorks Animation SKG, Inc.
- Mellody Hobson, President of Ariel Capital Management
- Nathan Myhrvold, Chief Executive Officer of Intellectual Ventures
- Richard Sherman, CEO of The David Geffen Company
- Karl von der Heyden, retired Vice Chairman and Chief Financial Officer of Pepsico, Inc.
- Judson Green, President and Chief Executive Officer of NAVTEQ
- Michael Montgomery, President of Montgomery & Co.
- Thomas E. Freston, former CEO of Viacom
- Harry (Skip) Brittenham, Director
[edit] Films and series
[edit] Traditionally-animated films
Note: All traditionally animated films were made at the Glendale studio.
| Film | Year | Worldwide Gross | Metacritic | Rotten Tomatoes |
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| The Prince of Egypt |
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| The Road to El Dorado |
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| Joseph: King of Dreams |
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| Spirit: Stallion of the Cimarron |
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| Sinbad: Legend of the Seven Seas |
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[edit] Stop-motion films
Note: All stop-motion animated films were produced by Aardman Animations.
| Film | Year | Worldwide Gross | Metacritic | Rotten Tomatoes |
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| Chicken Run |
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| Wallace & Gromit: The Curse of the Were-Rabbit |
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[edit] Computer-animated films
Note: Only one computer-animated film was produced by Aardman.
| Film | Year | Budget | Worldwide Gross | Metacritic | Rotten Tomatoes |
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| Antz |
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| Shrek |
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| Shrek 2 |
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| Shark Tale |
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| Madagascar |
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| Over the Hedge |
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| Flushed Away (Aardman co-production). |
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| Shrek the Third |
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| Bee Movie |
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| Kung Fu Panda |
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| Madagascar: Escape 2 Africa |
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| Monsters vs. Aliens |
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[edit] Upcoming computer-animated films
- How to Train Your Dragon (March 26, 2010) (Glendale, in production)
- Shrek Forever After (May 21, 2010)
- Oobermind (November 5, 2010)
- Kung Fu Panda: The Kaboom of Doom (June 3, 2011) [6]
- The Guardians (working title, November 4, 2011)
- Puss in Boots (working title, March 30, 2012)
- Madagascar 3 (May 25, 2012)
[edit] TV specials
- Shrek the Halls (2007)
- Scared Shrekless (2010)
- Untitled Kung Fu Panda Christmas special (2010)
- Monsters vs. Aliens: Mutant Pumpkins from Outer Space (2009)
[edit] Short films
- Shrek 4-D (2003) (PDI, ride film for Universal Studios and Warner Bros. Movie World)
- Far Far Away Idol (November 5, 2004)
- The Madagascar Penguins in a Christmas Caper (October 30, 2005) (PDI)
- First Flight (May 19, 2006) (Glendale)
- Hammy's Boomerang Adventure (October 19, 2006) (Glendale)
- Secrets of the Furious Five (November 9, 2008) (Glendale)
- B.O.B.'s Big Break (September 29, 2009) (Glendale)
[edit] Traditionally-animated television series
- Toonsylvania (February 7, 1998-December 1, 1998)
- Invasion America (June 8, 1998-July 7, 1998)
[edit] Computer-animated television series
- Father of the Pride (August 31, 2004 - May 27, 2005)
- The Penguins of Madagascar (March 28, 2009 - present)
- Kung Fu Panda: The Series (2010)[7]
- Monsters vs. Aliens: The Series (TBA)[8]
[edit] Sources
[edit] References
- ^ "Splitsville for DreamWorks and Aardman?"; Ryan Ball (October 03, 2006) - Animation Magazine
- ^ a b "100 Best Companies to Work For"; (February 2, 2009) - Fortune
- ^ "A new No. 1 best employer"; Christopher Tkaczyk (January 22, 2009) - Fortune
- ^ "Intel replaces AMD as DreamWorks Animation supplier"; (July 09, 2008) - Los Angeles Times.
- ^ DreamWorks Animation SKG Inc. Board of Directors - BuisnessWeek
- ^ "'Kung Fu Panda' bears 3-D sequel"; Tatiana Siegel (October 1, 2008) - Variety.
- ^ Kung Fu Panda: The Series Coming to Nickelodeon
- ^ Nickelodeon Orders Monsters vs. Aliens Television Pilot

