Drinking culture refers to the customs and practices associated with the consumption of alcoholic beverages. Although alcoholic beverages and social attitudes toward drinking vary around the world, nearly every civilization has independently discovered the processes of brewing beer, fermenting wine, and distilling spirits.
Alcohol and its effects have been present in societies throughout history. Drinking is documented in the Hebrew and Christian Bibles, in the Qur'an, in art history, in Greek and Roman literature as old as Homer, and in Confucius’s Analects.
"Social drinking" refers to casual drinking in a social setting without an intent to get drunk. Good news is often celebrated by a group of people having a few drinks. For example, drinks may be served to "wet the baby's head" in the celebration of a birth. Buying someone a drink is a gesture of goodwill. It may be an expression of gratitude, or it may mark the resolution of a dispute.
For the purposes of buying rounds of drinks in English public houses, William Greaves, a retired London journalist, devised a set of etiquette guidelines as a Saturday morning essay in the defunct Today newspaper. Known as Greaves' Rules, the guidelines were based upon his long experience of pubs and rounds. The rules were later re-commissioned by the Daily Telegraph and published in that newspaper on November 20, 1993. Copies of the rules soon appeared in many bars throughout the United Kingdom.
When an individual arrives at a pub, common practice invites the newcomer to unilaterally offer a drink to a companion, with the unspoken understanding that when the drink has been nearly consumed, his/her companion will reciprocate. Trust and fair play are the root of the rules, though there are occasions (such as a requirement of one of the drinkers to need to carry out more important jobs, if any can be conceived of) where the rules can be broken, and were itemised by Greaves in his article.
Kate Fox, a social anthropologist came up with a similar idea in her book Watching the English, but concluded their rationale was the need to minimise the possibility of violence between drinking companions.
When taking alcohol to a BYOB (bring your own booze/beer) party, it is proper for a guest to leave any unconsumed alcohol behind when leaving the party. It shows appreciation to the host and shows responsibility on the guest's part. It is considered rude to take any alcohol back when departing.
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Various cultures and traditions feature the social practice of providing free alcoholic drinks for others. For example, during a wedding reception, or a bar mitzvah, free drinks are often served to guests, a practice that is known as “an open bar.” Free drinks may also be offered to increase attendance at a social or business function. They are commonly offered to casino patrons to entice them to continue gambling.
A further example is the “ladies drink free” policy of some bars, which is intended to attract more paying customers (i.e., men).
Large corporations (especially in Japan) may have a favored bar at which they hold private functions that offer free drinks to attendees.
Session drinking is a chiefly British term that refers to drinking a large quantity of beer during a "session" (i.e. a specific period of time) without becoming too heavily intoxicated. A session is generally a social occasion.
A “session beer”, such as a session bitter, is a beer that has a moderate or relatively low alcohol content.
In the United States, a recent session beer definition has been proposed by beer writer Lew Bryson. His Session Beer Project blog includes a definition of 4.5% ABV or less for session beer. Followers of this definition include Notch Brewing, a session only beer brand. The Brewer Association has adopted a new category within their Great American Beer Fest competition which states a "session beer" must not exceed 4.1% ABW (5.1% ABV). 
The National Institute on Alcohol Abuse and Alcoholism [NIAAA] defines binge drinking as a pattern of drinking alcohol that brings blood alcohol concentration [BAC] to 0.08 grams percent or above. For the typical adult, this pattern corresponds to consuming five or more drinks [men], or four or more drinks [women], in about 2 hours.
The concept of a "binge" has been somewhat elastic over the years, implying consumption of alcohol far beyond that which is socially acceptable. In earlier decades, "going on a binge" meant drinking over the course of several days until one was no longer able to continue drinking. This usage is known to have entered the English language as early as 1854; it derives from an English dialectal word meaning to "soak" or to "fill a boat with water". (OED, American Heritage Dictionary)
Understanding drinking in young people should be understood through a "developmental" framework.This would be referred to as a "whole system" approach to underage drinking as it takes into account a particular adolescent’s unique risk and protective factors—from genetics and personality characteristics to social and environmental factors.
It is widely observed that in areas of Europe where children and adolescents routinely experience alcohol early and with parental approval, binge drinking tends to be less prevalent. Typically, a distinction is drawn between northern and southern Europe, with the northerners being the binge drinkers. The highest levels of both binge-drinking and drunkenness are found in the Nordic countries, UK, Ireland, Slovenia and Latvia. This contrasts with the low levels found in France, Italy, Lithuania, Poland and Romania – for example, binge-drinking more than twice in the last month was reported by 31% of boys and 33% of girls in Ireland, but in comparison 12%-13% of boys and 5%-7% of girls in France and Hungary.
As early as the eighth century, Saint Boniface was writing to Cuthbert, Archbishop of Canterbury, to report how "In your diocese, the vice of drunkenness is too frequent. This is an evil peculiar to pagans and to our race. Neither the Franks nor the Gauls nor the Lombards nor the Romans nor the Greeks commit it".
It is probable, however, that "the vice of drunkenness" was present in all European nations. The 16th-century Frenchman Rabelais wrote comedic and absurd satires illustrating his countrymen's drinking habits. And Saint Augustin used the example of a drunkard in Rome to illustrate certain spiritual principles.
Binge drinking is common in Scandinavian countries, even in Norway and Sweden despite their history of high prices of and restricted access to alcohol in recent decades. For example, the Norwegian cultural phenomenon known as Russ provides high school seniors with a socially accepted venue for binge drinking. For younger people, from about 14–15 years and until leaving adolescence, binge drinking may be the main form of drinking. In Sweden people tend to drink huge amounts every weekend and especially during holidays. Denmark, which has the most lax access to alcohol in Scandinavia, unsurprisingly also has the highest alcohol consumption among teenagers, not only the highest in Scandinavia but also in the world. Still, the alcohol consumption among teenagers in Denmark is lower than the alcohol consumption of adults in Denmark, which is only average worldwide.
Significantly, Northern European countries are among the most stringent in their punishment of offenders driving under the influence of alcohol, sometimes imposing a lifetime loss of driving privileges without appeal.
Some studies have noted traditional, cultural differences between Northern and Southern Europe. A difference in perception may also account to some extent for historically noted cultural differences: Northern Europeans drink beer, which in the past was often of a low alcohol content (2.5% compared to today's 5%).[dubious ] In pre-industrial society, beer was safer to drink than water, because it had been boiled and contained alcohol. Southern Europeans drink wine and fortified wines (10-20% alcohol by volume). Traditionally, wine was watered and honeyed; drinking full strength wine was considered barbaric in Republican Rome. Nor does binge drinking necessarily equate with substantially higher national averages of per capita/per annum litres of pure alcohol consumption. There is also a physical aspect to national differences worldwide, which has not yet been thoroughly studied, whereby some ethnic groups have a greater capacity for alcohol metabolization through the liver enzymes alcohol dehydrogenase and acetaldehyde dehydrogenase.
These varying capacities do not, however, avoid all health risks inherent in heavy alcohol consumption. Alcohol abuse is associated with a variety of negative health and safety outcomes. This is true no matter the individual's or the ethnic group's perceived ability to "handle alcohol". Persons who believe themselves immune to the effects of alcohol may often be the most at risk for health concerns and the most dangerous of all operating a vehicle.
"Chronic heavy drinkers display functional tolerance when they show few obvious signs of intoxication even at high blood alcohol concentrations (BAC's), which in others would be incapacitating or even fatal. Because the drinker does not experience significant behavioral impairment as a result of drinking, tolerance may facilitate the consumption of increasing amounts of alcohol. This can result in physical dependence and alcohol-related organ damage."
Speed drinking or competitive drinking is the drinking of a small or moderate quantity of beer in the shortest period of time, without an intention of getting heavily intoxicated. Unlike binge drinking, its focus is on competition or the establishment of a record. Speed drinkers typically drink a light beer, such as lager, and they allow it to warm and lose its carbonation in order to shorten the drinking time.
Guinness World Records (1990 edition, p. 464) listed several records for speed drinking. Among these were:
- Peter G. Dowdeswell (born July 29, 1940) of Earls Barton, Northamptonshire, England, drank 2 litres (3.5 imperial pints; about 66.7 U.S.fluid ounces) in 6 seconds on February 7, 1975.
- Steven Petrosino (born November, 1951) of New Cumberland, Pennsylvania, drank 1 litre (33 U.S. fluid ounces) in 1.3 seconds on June 22, 1977, at the Gingerbread Man Pub in Carlisle, Pennsylvania.
Neither of these records had been defeated when Guinness World Records banned all alcohol-related records from their book in 1991.
- William Greaves (3 September 2010). "Pub Talk". Gentlemen Ranters (162). Retrieved 15 May 2011.
- "Watching the English - The hidden rules of English behaviour". Sirc.org. 2004-04-22. Retrieved 2011-05-22.
- BeerAdvocate.com, Inc. - Jason and Todd Alström (2005-12-10). "Session Beers, Defined". BeerAdvocate. Retrieved 2010-09-23.
- Papazian, Charlie. "GABF Beer Style Guidelines". Great American Beer Festival.
- US Department of Health and Human Services. 2006 http://pubs.niaaa.nih.gov/publications/AA67/AA67.htm. Missing or empty
- "Underage Drinking: Why Do Adolescents Drink, What Are the Risks, and How Can Underage Drinking Be Prevented?". National Institute on Alcohol Abuse and Alcoholism (67). 2006. Retrieved 12 March 2012.
- "Binge Drinking and Europe". Institute of Alcohol Studies. 9 April 2010. Retrieved 12 March 2012.
- Tristram Hunt (2005-08-28). "Tristram Hunt: We're still failing history | Politics | The Observer". London: Observer.guardian.co.uk. Retrieved 2010-09-23.
- "Alcohol and Tolerance - Alcohol Alert No. 28-1995". Pubs.niaaa.nih.gov. Retrieved 2010-09-23.
- "Key Stories - 1983". Abc.net.au. Retrieved 2010-09-23.
- Hamill, Pete (1994). A Drinking Life: A Memoir. NewYork: Little, Brown and Company. ISBN 978-0-316-34102-8.
- Maloney, Ralph (2012). How to Drink Like a Mad Man. Mineola, New York: Dover Publications. ISBN 978-0-486-48352-8. A humorous account of the drinking culture of Madison Avenue advertising executives during the 1960s. Originally published in 1962 as The 24-Hour Drink Book: A Guide to Executive Survival.
- Moehringer, J.R. (2005). The Tender Bar: A Memoir. New York: Hyperion. ISBN 1-4013-0064-2.
"Pub Etiquette". www.sunriseag.net. Retrieved 22 May 2011. (Greaves' Rules)