|Headquarters||400 Lafayette Street
New York City, USA
|Number of locations||New York, New York; Sydney, Australia; London, England|
|Area served||World Wide|
Droga5 is a Manhattan-based advertising agency founded in 2006. In 2012 it was Adweek's US Agency of the Year and, according to Crain's New York Business, one of the 50 fastest growing businesses in New York City. In July 2013 Droga5 announced a significant minority investment by William Morris Endeavor.
- 1 History
- 2 Notable campaigns
- 3 Awards
- 4 References
- 5 External links
Creative Chairman David Droga founded Droga5 in New York City in early 2006. Later that year, Vice Chairman Andrew Essex, Head of Production Sally Ann Dale, CFO Judd Merkel and Executive Creative Director Duncan Marshall joined him at the fledgling agency. Since 2006, Droga5 has grown its partnership with the addition of CEO Sarah Thompson, Chief Strategy Officer Jonny Bauer, Chief Creative Officer Ted Royer and General Counsel Scott Waldbaum. 
After two years of operating from a single global office, Droga5 opened a Sydney location in 2008, led by Chief Executive Sudeep Gohil and Creative Chairman David Nobay and Managing Director Marianne Bess. A London location was started in 2013, led by Chief Executive Kevin Dundas and Executive Creative Director Nik Studzinski.
In July 2013, William Morris Endeavor announced a significant minority investment in Droga5, forging an uncommon partnership and sharing of resources between an advertising and entertainment agency.
In addition to its work for clients including Prudential, Puma, Kraft Foods Group, Mondelēz International, The Coca-Cola Company, American Express, Spotify, Hennessy, Unilever and Qantas, Droga5 has supported projects for UNICEF, the United Nations, the 2008 Obama campaign and the New York City and Oklahoma City Departments of Education.
U.S. Fund for UNICEF
In 2007 Droga5 launched the UNICEF Tap Project, an initiative encouraging restaurant patrons to donate $1 for tap water typically served with meals. Their work on the UNICEF Tap Project won Droga5 the Titanium Award at the Cannes Lions International Advertising Festival in 2007.
The Obama Campaign — The Great Schlep
During the 2008 Obama campaign, Droga5 launched The Great Schlep, an initiative aimed at generating votes for Obama from the Jewish constituency. The effort consisted of a website and online video featuring comedian Sarah Silverman.
New York City and Oklahoma City Departments of Education
In 2008 Droga5 launched the Million, an incentive-based program that rewarded New York City students with talking minutes and text messages for improved performance in school. Later that year, Droga5 won the Titanium Award at the Cannes Lions International Advertising Festival for the Million. A second pilot program launched in Oklahoma City in 2010.
Microsoft – Bing
In 2010 Droga5 created a Web-based game to launch music artist Jay-Z’s autobiography. Each page of the book was revealed in a public location before the book’s official release, and players could locate the pages by using Bing search engine and maps. Later, in 2011 Droga5 won the Integrated Grand Prix Award, Outdoor Grand Prix Award and the Titanium Award for the Bing Jay-Z Decoded campaign at the Cannes Lions International Advertising Festival
Kraft Foods Group – Athenos
Beginning in 2010, Droga5 conducted a campaign for Kraft Foods Group’s Athenos brand of hummus, pita and feta cheese. The website, TV commercials and social media campaign featured Yiayia, (the Greek word for grandmother) who disapproves of young people and modern technology. The ads were filmed and cast on location in Greece. The ads created some controversy over cultural stereotyping but were also described as "endearing" and very popular.
Droga5’s first work for Prudential was a TV commercial in 2011 featuring footage from 100 different cities of the sunrise on the same day. The spot launched the "Bring Your Challenges" rebranding of Prudential’s financial services business.
The Day One campaign for Prudential, also launched in 2011, included a website and a series of documentaries featuring real retirees from across the US to encourage the public to plan for retirement.
For the launch of Motorola's Moto X phone in 2013, Droga5 created a campaign that featured a series of films titled “Lazy Phone.” The spots generated more than 7 million views on YouTube within three days of launch. 
- 2009: B&T's Australian Agency of the Year (Droga5's Sydney office)
- Adweek (1)
- Crain's New York Business
- New York Times (4)
- Creativity (1)
- Boards Magazine
- Campaign Magazine
- Creativity (2)
- Creativity (3)
- Elliott, Stuart (5 March 2009). "A Campaign for Clean Drinking Water Expands". The New York Times.
- CannesLions.com (1)
- Campaign Brief (1)
- Campaign Brief (2)
- Sweney, Mark (12 June 2009). "Droga5 wins two D&AD black pencils". The Guardian (London).
- New York Times (2)
- Adweek (2)
- Lazare, Lewis (2011-02-27). "Athenos ad authentic, amusing". Chicago Sun-Times. Retrieved 2012-05-19.
- Adweek (3)
- New York Times (3)
- Creativity (4)
- Campaign Brief
- Advertising Age (2)
- Advertising Age (3)
- Advertising Age (4)
- Advertising Age (5)
- Fast Company