Drop Stop is constructed out of black Neoprene filled with polyester fiberfill and is about 17 inches long. It has a slot sewn into it where the seat belt latch can fit through. This anchors the device, allowing the car seat to slide back-and-forth freely. According to Newburger and Simon, the space between the center console and the front seats is always in dark shadow and thus the black color of Drop Stop matches any car's interior. Provided that the gap between a car's center console and seat is less than 3.5 inches, Drop Stop should fit. However, some cars, for example the BMW M3 and Volkswagen Jetta, don’t have enough space in the gap to fit the Drop Stop in place. Also, the device is considered expensive for what it is.
Drop Stop was featured on a segment of The Marilyn Denis Show entitled "The Best As Seen on TV Products". Drop Stop was also featured on ABC's The View on a special Shark Tank episode where the product was introduced by Lori Greiner alongside the inventors. First airing on March 29, 2013, Newburger and Simon appeared on Shark Tank where they made a deal with Greiner for 20% equity in Drop Stop for $300,000. On a followup episode of Shark Tank airing on November 22, 2013, Drop Stop announced a $2,000,000 purchase order with Walmart.
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