The video for "Drop the World" was directed by Chris Robinson, and shooting for the video took place on January 31, 2010, which was the same day as the 52nd Grammy Awards, where Eminem and Lil Wayne performed together. The video features people moshing, rioting, skateboarding, and running through the streets of New York. The video premiered on March 5, 2010, on the MTV Hits television network. The main concept of the video centers around Lil Wayne and Eminem being in the midst of a massive riot. Birdman and Lloyd Banks make cameo appearances in the video.
Despite a generally negative reception for Rebirth, "Drop the World" received more positive reviews. "Drop the World" was arguably the most anticipated song from the album due to its guest feature from Eminem. In a review of the album, NME called the song the only highlight of Rebirth. The article discussed the meaning behind the song, noting that Lil Wayne simply avoids answering a question commonly asked by successful hip hop musicians: "How do you deal with 'real issues' when you've got enough money to buy your old neighborhood a hundred times over?" The magazine notes that, in the song, Lil Wayne avoids commenting on this question, and instead focuses his energy on "being so pissed off you have to get in a spaceship, pick the world up and drop it on some poor girl's 'f*cking head.'" Ultimately, the article concludes the song only serves as a "what-could-have-been" demonstration for the album. Writing for Fairfax New Zealand's Stuff.co.nz website, Chris Schulz was less than impressed with "Drop the World", claiming that even with the help of "star guest" Eminem, the song was unexceptional.