Dual (brand)

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Dual
Type Corporation
Industry Electronics
Founded Germany (1907)
Headquarters Heathrow, Florida
Products Audio, visual
Website Dual Electronics
Dual P 53 record player with 1210 turntable

Dual (pronounced do-AHL) is a brand name of audio and video electronics.

History[edit]

In 1907, brothers Christian and Joseph Steidinger began manufacturing clockwork and gramophone parts in the Black Forest town of St. Georgen. In 1927, Gebrüder Steidinger (Steidinger Bros.) adopted the name Dual in reference to the dual-mode power supplies it pioneered. The power supplies allowed gramophones to be powered from mains electricity or with a wind-up mechanism. Soon thereafter, Dual began producing turntables of its own.[1]

After World War II, Dual became the biggest manufacturer of turntables in Europe, with more than 3,000 employees working in several factories. Throughout the 1970s, 1980s, and 1990s, Dual introduced audio cassette players, VCRs, CD players, and other consumer electronics.

But when Japanese consumer electronics started entering European markets in the 1970s on a large scale, Dual as most other traditional German manufacturers underwent a big crisis: Japanese products usually offered more features at a cheaper price in a much more modern package. Dual went bankrupt in 1982, and was sold to French electronic manufacturer Thomson SA. In 1988, Thomson sold Dual to German manufacturer Schneider Rundfunkwerke AG.[2]

In 1993/4, Dual was finally split off into

  • Dual DGC GmbH (Germany) sells mostly rebranded consumer electronics made in Far East, including turntables (production code DT xxx). DGC products are exclusively sold in Europe.[4]
  • For the American market, after the insolvency of Schneider Rundfunkwerke AG in 2001, TCL Holdings, a Chinese company, purchased the Dual assets and brand, and it began marketing its own products under the name. In 2002, Namsung Electronics, a Korean-American company, bought the rights to use the name in the Americas and began selling lower-priced (but generally well-reviewed) consumer electronics under the Dual marque. The main product lines are home audio, mobile audio, and marine audio.

References[edit]

  1. ^ History of DUAL (by Dual Phono Germany)
  2. ^ History of DUAL (by Dual Phono Germany)
  3. ^ History of DUAL (by Dual Phono Germany)
  4. ^ Dual DGC website

External links[edit]