Dubai Lynx International Advertising Festival

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The Dubai Lynx International Advertising Festival is a yearly event to award creative excellence in advertising and related fields in the Middle East and North Africa (MENA).

The festival was started in 2008, a year after the inaugural Dubai Lynx Awards ceremony. It is presented by the Cannes Lions International Advertising Festival - owned by British publisher and conference organiser EMAP plc - together with regional partner Motivate Publishing.

In 2009, the event took place from 15-17 March at the Dubai International Convention and Exhibition Centre in Dubai, United Arab Emirates, drawing more than 2,000 entries.[1]

The awards[edit]

Dubai Lynx juries are drawn from experts in each field from around the world. Each jury is headed by a jury president. They judge submissions in eight categories: TV/cinema, print, outdoor, radio, interactive, direct and sales promotion, media and integrated advertising.

Apart from the awards, the festival includes seminars, workshops, exhibitions and screenings.

In 2009, the awards' rules were changed to force advertising agencies to provide more detail about the client for whom work was produced and the media outlet in which it ran. This followed accusations of plagiarism.[2]

Young Creatives competition[edit]

The Young Creatives competition provides an opportunity for young advertising and media talent (no older than 28 years) from the MENA region to demonstrate their skills.

Entrants have 24 hours to create a print or media ad for a charity or non-profit organisation while competing against other teams from the region.

External links[edit]

References[edit]

  1. ^ "World of advertising descends on Dubai". Business 24-7. March 16, 2009. 
  2. ^ "Rules tightened for Dubai Lynx Awards". The National. May 27, 2009.