Dubai Shopping Festival

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Dubai Shopping Festival (DSF) started on 16 February 1996 as a retail event intended to revitalise retail trade in Dubai, United Arab Emirates.[1] It has since been promoted as a tourist attraction. This yearly month long event is usually scheduled during the first quarter of the year, attracting about 3 million people to Dubai.[2]

During Dubai Shopping Festival, shops offer discounts on their merchandise, daily car raffles are drawn, and there is a fireworks display.

In 2006, the festival was cancelled due to the death of Dubai's ruler, Sheikh Maktoum bin Rashid Al Maktoum.[3] Dubai also hosts Dubai Summer Surprises, a series of entertainment events scheduled to coincide with the shopping festival. According to data announced by Dubai Festivals and Retail Establishment, an agency of the Department of Tourism and Commerce Marketing, 4.36 million participants spent AED 12.3 billion during Dubai Summer Surprises 2012.[4]

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