Dubble Bubble
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Dubble Bubble is a brand of bubble gum invented in 1928 by Philadelphia-based Fleer. Walter E. Diemer—an accountant at Fleer—enjoyed experimenting with recipes during his free time. In an interview a few years before his death he said "It was an accident". In 1937, the gum went on the market nationally.
It featured a comic strip that came with the gum starting in 1930, featuring twin brothers Dub and Bub. They were replaced by a new character named Pud in 1950.
Dubble Bubble was distributed in military rations during World War II until 1942. Due to war efforts, latex and sugar became scarce, briefly putting a halt to bubble gum manufacturing in the US. By 1951 Fleer was again able to manufacture Dubble Bubble and in 1954, the company began sponsoring bubble gum blowing contests--which grew in popularity and were eventually televised. Fleer eventually extended the line to apple, grape, and watermelon flavors. In 2000, this spirit was resurrected when Concord Confections (which bought Dubble Bubble in 1998) began a nationwide bubble gum blowing contest for children aged 12 and younger in Wal-Mart stores across America. The contest ended after 2005.
In August 2004, Tootsie Roll expanded its presence in the bubble gum category by acquiring Concord Confections. Today, Dubble Bubble, through Tootsie continues to grow by adding product extensions like Dubble Bubble Mini Tubs and Halloween Combo packaged gumballs and expanding distribution globally.
The bubble gum creation process was shown on an episode of How It's Made.
Dates:
- Dubble Bubble was introduced as the first five-pack of gum in 1957, and began selling gumballs in 1999. The gum is sold in 50 countries.
- Concord Confections acquired Dubble Bubble in 1998.
- In 2003, Dubble Bubble celebrated its 75th anniversary.
- The brand was acquired by Chicago-based Tootsie Roll Industries in 2004, as part of its purchase of Concord Confections.
- 2008 - Dubble Bubble turned 80 years old.
[edit] External links
- History of Dubble Bubble Comics
- Dubble Bubble website
- A Historical Timeline of Tootsie Roll Industries
- "History of Dubble Bubble" page of Gumball.com
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