The brand-nameDubonnet was taken over by Pernod Ricard in 1976. It was re-popularised in late 1970s by an advertising campaign starring Pia Zadora. It is available in Rouge, Blanc and Gold (vanilla and orange) varieties. Dubonnet is also widely known by the advertisement slogan of the French graphic designerCassandre "Dubo, Dubon, Dubonnet", which still can be found on walls of houses in France. Dubonnet is commonly mixed with lemonade or bitter lemon, and forms part of many cocktails. Reputedly it is a favourite beverage of:
Queen Elizabeth The Queen Mother, who liked gin and Dubonnet: 30% gin, 70% Dubonnet with a slice of lemon under the ice. She once noted before a trip, "...I think that I will take two small bottles of Dubonnet and gin with me this morning, in case it is needed..."
Queen Elizabeth II, who likes two-parts Dubonnet and one-part gin with two cubes of ice and a lemon slice before lunch every day.
Hetty Wainthropp (self-made private investigator) of the BBC series Hetty Wainthropp Investigates.