Duke's Mangola

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Mangola, in a glass bottle

Duke's Mangola is a mango flavoured drink marketed by PepsiCo in India.[1] Originally owned by the Pundole family and part of Duke and Sons, Mangola was launched in the 1950s to counter Coca-Cola. Duke's was sold to Pepsico in 1994. Though Pepsico phased out most drinks under the Duke's brand in 2004, it retained lemonade and Mangola.[2]

Marketed in western India, Duke's Mangola was the market leader in the segment in that region.[3] Pepsico has been slowly merging Mangola with its other mango based drink, Slice. As of 2010, only one franchise of Mangola had been retained in Mumbai, since it was loyal to the brand.[4]

References[edit]

  1. ^ Dana, Leo Paul (2010). Entrepreneurship and religion. Edward Elgar Publishing. p. 71. ISBN 1-84720-572-0. 
  2. ^ "The Duke Returns". The Indian Express. 4 December 2011. Retrieved 21 February 2012. 
  3. ^ Baisya, Rajat K. (2008). Changing face of processed food industry in India. Ane Books Pvt Ltd. p. 152. ISBN 81-8052-166-4. 
  4. ^ "PepsiCo aims for a bigger Slice". The Hindu Business Line. 26 February 2010. Retrieved 21 February 2012.