Duke's Mayonnaise is a product with significant brand recognition in the southeastern United States. It is used in regional favorites such as tomato sandwiches, cole slaw, and potato salad. While it is the third-largest mayonnaise brand in the United States (behind Hellman's and Kraft), its popularity is largely limited to the south. It was created by Mrs. Eugenia Duke of Greenville, South Carolina, in 1917. The product contains no added sugar. As such, many southerncooks and chefs use Duke's in their kitchens as it offers a more traditional, less sweettaste than other mayos.