Dun & Bradstreet Credibility Corp
|Founded||New York City, New York 1841 & Malibu, California 2010|
|Headquarters||Malibu, California, U.S.|
|Key people||Jeff Stibel, Chairman & CEO.|
|Products||Business information, services,|
Dun & Bradstreet Credibility Corp is a private company headquartered in Malibu, California, USA that provides credit and credibility solutions for businesses throughout the U.S. and Canada. The company was formed in July 2010 when it acquired the North American Credit-on-Self division, also known as the Self Awareness Solutions (SAS) operating unit, of Dun & Bradstreet after raising approximately $200M from Great Hill Partners. Internet entrepreneur Jeff Stibel is the Chairman and CEO.
In 2010, Dun and Bradstreet, formed in 1841, spun off assets that merged with newly created Credibility Solutions to form Dun & Bradstreet Credibility Corp, an independent company focused on credit and credibility for small businesses. The company has grown from 8 employees to over 600 since becoming an independent entity in 2010. Dun & Bradstreet said Dun & Bradstreet Credibility is a 'separate legal entity' that pays D&B royalties for certain intellectual-property rights. These include "a perpetual license to use the D&B brand".
Products and Services
Dun & Bradstreet Credibility Corp products and services include the DUNSFile, which establishes a business’s DUNS number, the CreditBuilder, which helps businesses monitor and build their credit, giving them full access to the D&B scores and reports, and adding credit references, the CreditAdvisor, which allows the businesses to see other company’s reports and receiving email alerts when competitors’ credit changes, Credibility Review, which allows businesses to control what others see about them and CreditSignal, a free product offering which provides companies with alerts, informing them of changes in their D&B credit scores and ratings.
The company maintains a "failure wall" to acknowledge and learn from company and employee mistakes and failures. The failure wall first came about when Stibel had the idea to create a wall on which employees, himself included, would be able to write out a failure they had experienced.
The company had received some complaints from small businesses for their high pressure sales tactics including three businesses who raised questions about where the company was unfairly preying on their anxieties. 
Notable Dun & Bradstreet employees include four U.S Presidents. (Abraham Lincoln, Ulysses S. Grant, Grover Cleveland, and William McKinley) worked as credit reporters for the Mercantile Agency, a company that later became D&B.
- "Dun & Bradstreet Credibility Corp. Announces $100M Strategic Acquisition; Company Secures $100M of Additional Financing". MarketWire. Retrieved July 29, 2010.
- "Interview with Jeffrey Stibel, Dun & Bradstreet Credibility Corp.". SoCalTech.
- "Remaking Dun & Bradstreet for the Internet Age". Business Week.
- "Management Team". Company Website.
- "Company History". Dun and Bradstreet Credibility Corp.
- Lublin, Joann S. and Loten, Angus (June 20, 2013). "Small Businesses Seethe at Credit Service Using Dun & Bradstreet Name". Wall Street Journal.
- "Products". Company Website.
- "Malibu firm's Failure Wall lets workers earn from their mistakes". The Los Angeles Times.
- "How One CEO Created a “Failure Wall” to Build a Tolerance for Failure Within His Organization". Mathew S. Hunt.
- "Failure Wall". HuffingtonPost.com.
- Said, Carolyn (September 13, 2012). "DBCC high-pressure tactics generate complaints". San Francisco Chronicle.
- "Dun and Bradstreet Credibility Corporation Company History". D&B Cred.