Dun & Bradstreet Credibility Corp

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Dun & Bradstreet Credibility Corp
Type Private
Founded New York City, New York 1841 & Malibu, California 2010
Headquarters Malibu, California, U.S.
Key people Jeff Stibel, Chairman & CEO.
Products Business information, services,
Website www.dandb.com

Dun & Bradstreet Credibility Corp is a private company headquartered in Malibu, California, USA that provides credit and credibility solutions for businesses throughout the U.S. and Canada. The company was formed in July 2010 when it acquired the North American Credit-on-Self division, also known as the Self Awareness Solutions (SAS) operating unit, of Dun & Bradstreet[1] after raising approximately $200M from Great Hill Partners.[2] Internet entrepreneur Jeff Stibel is the Chairman and CEO.[3][4]


In 2010, Dun and Bradstreet, formed in 1841, spun off assets that merged with newly created Credibility Solutions to form Dun & Bradstreet Credibility Corp, an independent company focused on credit and credibility for small businesses. The company has grown from 8 employees to over 600 since becoming an independent entity in 2010. Dun & Bradstreet said Dun & Bradstreet Credibility is a 'separate legal entity' that pays D&B royalties for certain intellectual-property rights. These include "a perpetual license to use the D&B brand".[5][6]

Products and Services[edit]

Dun & Bradstreet Credibility Corp products and services[7] include the DUNSFile, which establishes a business’s DUNS number, the CreditBuilder, which helps businesses monitor and build their credit, giving them full access to the D&B scores and reports, and adding credit references, the CreditAdvisor, which allows the businesses to see other company’s reports and receiving email alerts when competitors’ credit changes, Credibility Review, which allows businesses to control what others see about them and CreditSignal, a free product offering which provides companies with alerts, informing them of changes in their D&B credit scores and ratings.

Failure wall[edit]

The company maintains a "failure wall" to acknowledge and learn from company and employee mistakes and failures.[8] The failure wall first came about when Stibel had the idea to create a wall on which employees, himself included, would be able to write out a failure they had experienced.[9][10]


The company had received some complaints from small businesses for their high pressure sales tactics[11] including three businesses who raised questions about where the company was unfairly preying on their anxieties. [6]

Notable Employees[edit]

Notable Dun & Bradstreet employees include four U.S Presidents. (Abraham Lincoln, Ulysses S. GrantGrover Cleveland, and William McKinley) worked as credit reporters for the Mercantile Agency, a company that later became D&B.[12]


External links[edit]