March 26, 1880|
Bowling Green, Kentucky, United States
|Died||March 15, 1959
Bowling Green, Kentucky, United States
|Occupation||Businessman, writer, food critic|
Duncan Hines (March 26, 1880 – March 15, 1959) was an American pioneer of restaurant ratings for travelers. He is best known today for the brand of food products that bears his name.
Hines was born in Bowling Green, Kentucky, the son of a Confederate soldier. His mother died when he was four and he was raised by his grandmother. Hines attended Bowling Green Business University, which later merged with what is now Western Kentucky University and worked in the American West for Wells Fargo and other companies before settling in Chicago.
Working as a traveling salesman for a Chicago printer, by 1935 when he was age 55, Hines had eaten a lot of good and bad meals on the road all across the United States. At this time there was no American interstate highway system and only a few chain restaurants, except in large populated areas. Therefore, travelers depended on getting a good meal at a local restaurant.
Hines and his wife, Florence, began assembling a list for friends of several hundred good restaurants around the country. The list became so popular that he began selling a paperback book, Adventures in Good Eating (1935), which highlighted restaurants and their featured dishes that Hines had personally enjoyed in locations across America.
One such listing in the 1939 edition read:
Corbin, KY. Sanders Court and Café
41 — Jct. with 25, 25 E. ½ Mi. N. of Corbin. Open all year except Xmas.
A very good place to stop en route to Cumberland Falls and the Great Smokies. Continuous 24-hour service. Sizzling steaks, fried chicken, country ham, hot biscuits. L. 50¢ to $1; D., 60¢ to $1
The book proved so successful that Hines added another which recommended lodging.  In the late 1940s and early 1950s, Hines wrote a newspaper food column, Adventures in Good Eating at Home, which appeared in newspapers across the US three times a week (on Sunday, Tuesday and Thursday). The column featured restaurant recipes, adapted for home cooks, that he had collected during his nationwide travels.
In 1952, Duncan Hines introduced Duncan Hines bread to the world through the Durkee's Bakery Company of Homer, New York. Principals Michael C. Antil Sr., Albert Durkee, and Lena Durkee were the bakery proprietors. This was Duncan Hines' first foray into baked goods. By 1953, Hines sold the right to use his name and the title of his book to Roy H. Park to form Hines-Park Foods, which licensed the name to a number of food-related businesses. The cake mix license was sold to Nebraska Consolidated Mills in Omaha, Nebraska, which developed and sold the first Duncan Hines cake mixes. In 1957, Nebraska Consolidated Mills sold the cake mix business to the US consumer products company Procter & Gamble. The company expanded the business to the national market and added a series of related products.
Also in 1957, Hines appeared as a guest challenger on the TV panel show To Tell The Truth.
The Duncan Hines brand is now owned by Pinnacle Foods. Hines is widely honored in his hometown of Bowling Green, and a portion of U.S. Route 31W north of the city was named the Duncan Hines Highway after his death. A museum exhibit at the Western Kentucky University's Kentucky Museum in Bowling Green showcases Duncan Hines.
- Hines, Duncan (1935). Adventures in Good Eating. Chicago: Adventures in Good Eating, Inc.
- Hines, Duncan (1938). Lodging for a Night. Chicago: Adventures in Good Eating, Inc. Retrieved May 11, 2014.
- Hines, Duncan (1939). Adventures in Good Cooking (Famous Recipes) and the Art of Carving in the home. Bowling Green: Adventures in Good Eating, Inc. Retrieved April 24, 2015.
- Hines, Duncan (1955). The Duncan Hines Barbecue Cook Book. Hemp and Company.
- Hines, Duncan (1955). The Duncan Hines Dessert Book. Pocket Books.
Notes and references
- L.V. Anderson (May 9, 2014). "Duncan Hines Was a Real Guy". Slate. Retrieved May 11, 2014.
- "Mr. Duncan Hines". Hall of Distinguished Alumni. Western Kentucky University. Retrieved May 11, 2014.
- About Us, Duncan Hines website
- Duncan Hines, The Man Behind The Cake Mix, visitbgky.com
- Duncan Hines (1940). "Lodging for a night" (3rd ed.). Adventures in Good Eating Inc, Bowling Green, Ky, Telephone 1219. (archive.org)
- "A collection of postcards from various historic roadside motels "recommended by Duncan Hines"".
- "Duncan Hines recommends..." (announcement of Duncan Hines upcoming food column), Milwaukee Sentinel, 28 January 1948.
- "Duncan Hines Adventures in Good Eating at Home - Chocolate Cake Supreme", Milwaukee Sentinel, 24 October 1948.
- "Gourmet Hines Succumbs at 78", Victoria Advocate (Victoria, Texas), 16 March 1959.
- Duncan Hines Scenic Byway, visitbgky.com
- Museum Exhibit
- Hatchett, Louis (2001). Duncan Hines: The Man Behind the Cake Mix. Macon, Georgia: Mercer University Press. ISBN 0-86554-773-4. Repackaged as Hatchett, Louis (2014). Duncan Hines: How a Traveling Salesman Became the Most Trusted Name in Food. University Press of Kentucky. ISBN 978-0813144597.