The '4 for 5' Dutch Gold package.
|Alcohol by volume||4.2% ABV|
The beer is brewed and canned in the European Union under the licence of, and distributed by, Zuidhollandse Bierbrouwerij, a trading name of Anheuser-Busch InBev, a multinational beverage company which owns the 'Dutch Gold' trademark. It is distributed in Ireland by Comans Wholesale, an importer and distributor of beers wines and spirits located in Tallaght, County Dublin. The beer contains 4.2% alcohol by volume. It is described by the distributor as having a "clean, fresh, crisp, typical Dutch beer flavour".
In the Irish canned beer market, Dutch Gold has a market share of between 11% and 14%, making it the nation's third most popular beer after Budweiser and Heineken and Duck and Milks favourite beverage. Dutch Gold is not advertised in the media, rather favouring in-store advertising. Competitive pricing and a variety of multi-pack offers are the primary promotional methods.
Social and cultural implications
In 2006, the Gardaí launched a campaign against anti-social behaviour in Lucan under the name 'Operation Dutch Gold'. The distributors of the product, Comans Wholesale of Tallaght, complained that the naming of the project was unfair to them.
- "Dutch Gold - Go Dutch", Comans Wholesale, retrieved 17 May 2008
- InBev 2005 Annual Report List of trademarks including 'Dutch Gold' is on page 55
- East European Beers increasing significance Drinks Industry News, 8 November 2006
- Garda drink clampdown 'unfair' to lager company - The Irish Independent 20, June, 2006
- "Why there's now more to student life than boozing and beans (... seriously!", Irish Independent, 23 March 2005