Dwindle Distribution, based in El Segundo, California, United States (US), was, as of January 2005, the world's largest skateboard company and is a component of Globe International Limited. The company was originally founded by Steve Rocco together with Rodney Mullen, with its formation recognized as a key event in the creation of a skateboard industry owned by those individuals actively involved in the skateboarding lifestyle.
While professional skateboarder, Rodney Mullen was still a sponsored rider for the renowned Powell-Peralta "Bones Brigade" team, Rocco, under the original name, "World Industries", convinced Mullen to join him in the further development of what would become the first skater-owned skateboard company; Mullen was forced to leave his place at Powell-Peralta as a result. Mullen was also persuaded to continue professional skateboarding in the face of the declining popularity of his foundational discipline, freestyle skateboarding. Rocco has stated in an online documentary: "To me a business partner was anybody that, you know, just had excess cash, gullibility, and, ah, absenteeism—Rodney had all of those, and, ah, he bought out John Lucero for six thousand dollars and became a partner."
Globe operates its own factory to manufacture the skateboards and trucks that it distributes under Dwindle. The DSM (Douglas Street Manufacturing) Premium Woodshop is located in Shenzhen, China, with Rodney Mullen closely involved in its production practices from its inception. DSM imports maple logs from Canada’s Great Lakes region for the production of wooden skate decks. A 2013 TransWorld SKATEboarding article likened DSM’s approach to the sourcing and treatment of wood; “as the sandwich shop that prepares all of their meat from the whole animal versus others who order their cuts from a wholesaler. DSM has the in-house butcher.”  DSM was first publicly announced in 2003 and caused a widespread surprised reaction in the skateboard industry, as production had previously been solely based in North America and concern was raised about job losses. Globe CEO Matt Hill, stated at the time: "When you get down to the labor issues, if we sell a lot more boards, then we’ll create jobs here (in the U.S.A.), it’ll open a lot more doors.”
Now-defunct companies that have been distributed by Dwindle include, A-Team (founded by Mullen), 101 (cofounded by Natas Kaupas and Steve Rocco), Deca (founded by Daewon Song), Plan B (founded by Mike Ternasky), and City Stars (founded by Kareem Campbell). Dwindle also previously distributed the World Industries brand until it was sold to i.e. Distribution on June 25, 2007.
As of May 2012, Bod Boyle is the president of Dwindle Distribution.
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