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It originally comes from a famous fable by Sulkhan-Saba Orbeliani of the same name. According to this fable, once upon a time there lived a king with thirty sons. One day, when he was dying, he called his sons and asked them to bring arrows. Then king asked them to break the arrows one by one, and the sons did. The king then asked them to break the arrows all at once, and they could not. The king said: "Teach O my sons from this fact, that there is ' strength of unity '. If you are together, an enemy cannot do you wrong, but if you are divided, victory will be on their side."
The problem of unity is very real for the Georgian state, and thus was likely a factor in the decision to make the phrase the national motto.
The Bulgarian motto is similar translating into English as "The Unity makes the strength". Also there is a popular legend in Bulgaria about Kubrat, ruler of Great Bulgaria, who also gave his sons the same advice by the same example.