Electrola was a record label founded in Berlin in 1925 by the Gramophone Company. In March 1931 Electrola, along with its parent label and Carl Lindström Company parent Columbia Graphophone Company, merged to form the Electric & Musical Industries Ltd. (EMI). The German EMI unit was first called Lindstrom-Electrola. After World War II, it acquired the German rights to the His Master's Voice trademark from Deutsche Grammophon in 1949.
In 2002 Electrola was merged with the German branch of Virgin Records to form EMI Music Germany.
The biggest hit since Lili Marleen for Electrola Records was Chumbawumba's 1997 one-hit wonder Tubthumping.