ETC (TV channel)

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Type Broadcast UHF television network
Country Philippines
Availability Nationwide
Founded August 23, 2004
Headquarters Upper Ground Floor of the Worldwide Corporate Center, EDSA corner Shaw Boulevard, Mandaluyong City
Broadcast area
Owner Southern Broadcasting Network
Solar Entertainment Corporation
Key people
Lucio Co (Chairman, Southern Broadcasting Network)
Teofilo Henson (President & CEO, Southern Broadcasting Network)
Katrina Holigores (Network development Head)
Launch date
August 23, 2004
Former names
Entertainment Central
22 (UHF) (Digital test broadcast)
21 (UHF)
Picture format
NTSC 480i (SDTV)
Sister channels
2nd Avenue
Callsign meaning
EnterTainment Central
Affiliation Southern Broadcasting Network
Official website
Language English (main)
Filipino (secondary)
Analog Channel 21 (UHF)
Metro Manila
Digital Channel 22
(Digital test broadcast)
Broadcasters owned and affiliate stations

Channel 21(UHF)
Legazpi & Laoag
Channel 32 (UHF)
Channel 6 (VHF)
Channel 5 (VHF)

Channel 7 (VHF)
Cignal Digital TV Channel 9
Dream Satellite TV Channel 32
SkyCable Channel 16 (Digital)
Destiny Cable Channel 16 (Digital)
Channel 28 (Analog)
Cable Star Iloilo Channel 41
Cablelink Channel 34
SkyCable Cebu Channel 17
SkyCable Davao Channel 17
SkyCable Bacolod Channel 17
Parasat Cable TV Channel 218
New Bacolod Cable TV Channel 19
Available on most 160 cable systems Check local listings for channels
Streaming media

ETC (stylized as etc, formerly Entertainment Central) is a major commercial television network in the Philippines. It is owned by Solar Entertainment Corporation, having an airtime agreement as the main content provider of Southern Broadcasting Network.

It is currently the flagship television station DWCP-TV UHF channel 21 in Mega Manila and other regional stations in the Philippines.

Operational 19 hours a day from 6:00 AM - 1:00 AM on free TV and while operation 24 hours a day and 7 days a week on cable, satellite and internet TV providers.

Its broadcast facility our studios are located at Third Floor of the Worldwide Corporate Center, Epifanio de los Santos corner Shaw Boulevard, Mandaluyong City and transmitter are located at Strata 2000, F. Ortigas Jr. Road, Ortigas Center, Pasig City.


Logo prior used from 2009 to 2014.

On August  23, 2004, ETC launched as "Entertainment Central", a female-oriented cable TV channel broadcast on various cable and satellite providers.

On January 1, 2008, ETC ceased to air over SkyCable as a separate channel. As part of block-time agreements with various terrestrial channels, ETC distributes programs over SBN 21, a terrestrial UHF TV Station in Metro Manila and selected cities in the Philippines.

On March 2, 2011, ETC had moved to RPN after the network was privatized. SBN 21 changed to Talk TV, now 9TV.[1][2][3]

On November 30, 2013, ETC will return to all SBN stations while Solar News Channel now with 9TV (owner of 9Media Corporation) transfers to all RPN stations the following day.[4][5]

On August 2014, ETC celebrated their 10th year anniversary which airs entertainment broadcast UHF station.


ETC's programming consists of talk shows, dating shows, sitcoms, drama series, reality shows and entertainment news debut foreign. U.S. TV series weekend programming including children's, animation and pre-school shows The network also promotes upcoming movies and sponsors events, particularly parties around the Philippines. programs dedicated for the local newscasts, current affairs programs and other entertainment, reality, informative, sports and religious programs such as blocktimer.[citation needed]


Branding Slogan Years Active Description
ETC Entertainment Central August 23, 2004 - 2007 ETC's first slogan
ETC It's All Good!/It's All Good, All Free! 2007 - December 11, 2009 ETC's second slogan
ETC Entertainment on every side, style in every angle. December 12, 2009 – May 29, 2011 ETC's third slogan
ETC Young & Loving It! May 30, 2011 - July 26, 2014 ETC's fourth slogan

Relay and Affiliate stations[edit]


According to Kantar Media/TNS, ETC is the top-ranked local female and entertainment-oriented television network in the Philippines with Cable and Free TV ratings combined (January 1 – May 31, 2012) with a 10.33% audience share (Free TV+Cable).[6]

See also[edit]


  1. ^ ETC on RPN-9 starting March 2 retrieved via 02-25-2011
  2. ^ Tiengs move into news Manila Standard Today. 02-25-2011. Retrieved 02-25-2011.
  3. ^ ETC Moves To RPN-9 on March 2 retrieved via 02-28-2011
  4. ^ Solar News Channel - Expect wider reach and a richer viewing experience retrieved November 5, 2013
  6. ^ "ETC is the #1 Female Channel in the Philippines!". etc. Retrieved July 17, 2012. 

External links[edit]