ETV Gujarati is an Indian television channel that primarily broadcasts Gujarati entertainment. Based in Ahmedabad, it is the biggest Gujarati channel. The channel gained popularity with its cookery show Rasoi Show, which is currently one of the longest running TV series in Asia with over 3000 episodes aired.
ETV Gujarati initiated the BIG GUJARATI ENTERTAINMENT AWARDS for excellence in the world of Gujarati entertainment. ETV Gujarati also telecasts Gujarati movies. Apart from its entertainment program, ETV Gujarati also provides brief highlights of regional, national and international news. The most notable news based program is "AAPNU GUJARAT" featuring news caster Rekha Bhen is an ideal representative for in mass-communications in Gujarat. In 2014 ETV Gujrati news has started. This is 24 hours news channel. The first news of this news channel was telecast by ETV Gujrati news Caster Rekha Bhen. other news caster is rajesh parmar, deepika khuman,nilam kharecha,yash modi and bakila vyas. ETV Gujarati News channel was launched by Gujarat's first woman chief minister Anandiben Patel. Presently channel Head office is in Hyderabad.