ETV Urdu
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| ETV Urdu
|
|
|---|---|
| Launched | August 15, 2001 |
| Country | India |
| Headquarters | Hyderabad, Andhra pradesh, India |
ETV Urdu is an Indian television network that broadcasts in Urdu and is owned by Media baron Ch. Ramoji Rao. It was launched on 15 August 2001. It is the first Urdu Language channel on ETV Network.
[edit] History
Urdu, the most poetic of languages has long been an integral part of the cultural fabric of India. Even the Bollywood film industry owes its most melodious musical legacies to this language. The beauty of the language and the genteel charm it evokes is fascinating. Although it is one of the official languages of India, it is still not given the literary and social status that it deserves. One of the reasons behind this is that Hindi, the national language of India is similar to Urdu in so many ways that it is hard to tell whether a person is speaking in Hindi or in Urdu. In many states people are forced to use Hindi rather than Urdu as the Hindi speaking population is in majority in India. Another factor is that Urdu being written in the Arabic script is considered to be Muslim oriented and in no way similar to the other languages which are written in the Hindu Devanagri script.
[edit] Establishment
After identifying a need for a channel that showcases such a rich language, ETV Network started ETV Urdu, on 15 August 2001. India’s first Urdu language TV channel, it now caters to a large section of Urdu speaking population in India. It also aims to target Pakistani viewers as Urdu is their national language. It is also available in Bangladesh, Sri Lanka, UAE, USA and UK. Main programming includes game shows, debates on culturally and socially relevant subjects, dramas, news, religious and other infotainment programs.
[edit] Administration
E tv urdu, India's only full time urdu channel relay news and programs 24 hours a day. It is owned by Andhra Pradesh based media baron Ch.Ramoji Rao.
