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Not to be confused with Etoro people.
eToro (Europe) Ltd.
private company
Industry Financial services
Investing online
Social investment
Founded 2007 (2007)
Headquarters Limassol, Cyprus
Key people
Jonathan Assia, CEO and co-founder
Number of employees

eToro is a Cyprus based social trading company that allows its users to watch the financial trading activity of other users and copy them. Clients allow their trades to be uploaded to the eToro network where they can be displayed in a number of statistical ways, such as by the amount of profit made. Other users can then set their accounts to follow these traders, in which case the eToro system will duplicate each trade made in the followers account.

eToro provides its social network for traders trading online financial services such as forex, commodities and stock indices through its own electronic trading platform so that it can record and place trades for its users. eToro's competitors include Tradeo and ZuluTrade.


eToro was founded in 2007 in Tel-Aviv, by brothers Yoni Assia and Ronen Assia together with David Ring.[1] eToro's founders wanted to make the world of financial investment accessible to everyone through the company's initial financial trading platform, which was a download only product, incorporating graphic trading visualizations which conceptualized the trading process as a race between currencies or a currency tug of war.[2] Later the company expanded its product offering by launching a professional trading application, "Expert Mode", and a web based trading platform "WebTrader".[3]

In 2010 eToro launched the eToro OpenBook social investment platform, along with its "Copy-Trading" feature. The eToro OpenBook enables investors to view, follow and copy the network's top traders automatically.[4] In 2011, eToro launched its first Android apps so investors could buy and sell stock via mobile devices.[5]

Between 2007 and 2013 the company raised $31.5 million in four rounds of funding to help it expand the business.[6][7][8]

In December 2014 eToro raised $27 million from Russian and Chinese investors.[9]


eToro's main research and development office is located in Tel Aviv, Israel. Additional eToro offices exist in the UK, Cyprus, and Australia. The company has approximately 250 employees.[10]

In 2013, eToro introduced the capability to invest in stock CFDs, with an initial offering of 110 stock products.[11] That same year, eToro was authorized to offer its services in the UK by the FCA regulatory authority, under the subsidiary eToro UK.[12] In January 2014, eToro added Bitcoin CFDs to its investment instruments.[13]

Three months later, in April 2014, eToro added 130 British and German stocks composing the FTSE 100 Index and the DAX30 indices to the company's stock selection.[14]

In its public statements the company has reported that by 2010 it had 1.5 million registered customers.[15] By the end of 2013 it reportedly had over 3 million accounts.[16] eToro is regulated by the CySec authority in Europe,[17] and is authorized by the FCA in the UK.[18]


eToro's social trading services are based on a live stream of trading data that is uploaded to the eToro OpenBook platform for everyone to see.

Each user automatically has all their trades presented in their eToro OpenBook profile where other users can then view their trading statistics. Users can then set their accounts to copy any investor on the network, in which case the eToro system will duplicate each trade made by the copied investor in the copier's account.[19] Users can also share interesting posts in eToro and to other social networks.[20] eToro provides support via Chat and Phone in various languages and USD/EUR/GBP currency deposits are accepted, Islamic terms accounts are also offered[21]

eToro's selection of investment instruments includes currencies, commodities, indices, stocks, and Bitcoin. All of the investments made through eToro are executed in the form of CFDs.[22]


  1. ^ Donnie Rust, eToro. Seriously? Is It That Easy?, Littlegate Publishing, 7 November 2013
  2. ^ PRWEB, eTORO Launches a Revolutionary Forex Trading Platform for Financial Trading, PRWeb, 10 September 2007
  3. ^ eToro Launches New Features For Forex Investment,, 2014
  4. ^ Michael Greenberg, eToro launches its own Forex Social Community – OpenBook, Finance Magnates 12 July 2010
  5. ^ "eToro Trading Account". Retrieved 17 September 2014. 
  6. ^ eToro, Crunch Base, 2014
  7. ^ TechCrunch, 8 June 2010.
  8. ^ "Social Investment Network eToro Is Picking Up Another $15 Million From Spark, Others". 13 March 2012. 
  9. ^ Oscar Williams-Grut, Silicon Round-Up: eToro plans UK push after snagging $27m from Russians and Chinese, London Evening Standard, 12 December 2014
  10. ^ eToro Careers, eToro Website
  11. ^ Ron Finberg, eToro Adds Stocks on its Social Trading Network as Operations Evolve, Finance Magnates, 25 July 2013
  12. ^ Elliott Holley, eToro prepares to bring social investing to Britain, Banking technology, 14 May 2013
  13. ^ Vidhi Doshi, eToro launches Bitcoin trade, Tech City News, 13 January 2014
  14. ^ Paz Diamant, More new stocks! German and British stocks now available for investment, eToro Website, 14 April 2014
  15. ^ eToro Surpasses 1.5 Million Users, PR Newswire, 20 April 2011
  16. ^ Joon Ian Wong, eToro Launches Bitcoin Trading For 3 Million Users, CoinDesk, 13 January 2014
  17. ^ Investment Firms, Cyprus Securities and Exchange Commission
  18. ^ The Financial Services Register, Bank of England, 2013
  19. ^ Social Trading Tools, eToro Website, 2014
  20. ^ Eyal Sheinholtz, New eToro OpenBook Version: Share posts and comments and more!, eToro Blog, 30 April 2014
  21. ^ eToro Social Trading, ForexChef Website, 2014
  22. ^ Trading Spreads, eToro website, 2014

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