Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising. Earned media often refers specifically to publicity gained through editorial influence, whereas social media refers to publicity gained through grassroots action, particularly on the Internet. The media may include any mass media outlets, such as newspaper, television, radio, and the Internet, and may include a variety of formats, such as news articles or shows, letters to the editor, editorials, and polls on television and the Internet. Critically, earned media cannot be bought or owned, it can only be gained organically, hence the term 'earned'.
- "Earned media". Word Spy. Paul McFedries and Logophilia Limited. Retrieved 2008-06-18. "earned media n. Free media coverage, such as a news story or opinion piece."
- Earned Media Guide - free educational resource containing earned media basics and resources
- Earned Media proponent Fred Wilson gives relevant examples of earned media success stories
- Forrester Blogs - Defining Earned, Owned And Paid Media
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