East Yorkshire Motor Services
|Service area||East Riding of Yorkshire
|Service type||Bus & coach services|
Kidderminster (Whittle Coach)
|Fleet||339 (July 2014)|
|Chief executive||Peter Shipp|
East Yorkshire Motor Services (EYMS) is a bus and coach operator operating throughout Kingston upon Hull, the East Riding of Yorkshire, the North Yorkshire coast and the North York Moors. In and around Scarborough, EYMS operates as Scarborough & District Motor Services. The company also operates buses and coaches in Kidderminster as Whittle Coach & Bus.
EYMS was originally two companies, Lee & Beaulah set up by Ernest John Lee and Hull & District Motor Services set up by HA Harvey. In 1926 British Electric Traction bought the two and formed EYMS to take them over. In 1968 BET was sold to the Tilling Group and in 1969 Tilling and BET were absorbed by the National Bus Company (NBC). The livery of East Yorkshire was dark blue and primrose until 1972, when it briefly changed to blue with white relief in the NBC corporate layout, but soon this was replaced by NBC poppy red.
In the lead up to privatisation in 1987, EYMS's fleet, which had dropped to 200 vehicles and shared management with Lincolnshire Road Car, suddenly started to grow again. United Automobile Services' depots in Scarborough and Pickering were transferred to EYMS and rebranded Scarborough & District.
In February 1987 EYMS was sold in a management buyout led by seven managers. EYMS began to expand, purchasing many of the independent operators in its local area, including Connor & Graham, Cottingham Mini Coaches and Primrose Valley Coaches. The liveries at privatisation were silver/blue, NBC poppy red and NBC's minibus livery of silver, blue and red. The red buses soon started receiving red/grey livery.
The Hardwick's of Scarborough fleet was purchased from Wallace Arnold, Wallace Arnold's last bus company. In Hull some AEC Routemasters entered service in traditional pre-NBC EYMS blue to compete with Kingston upon Hull City Transport, and it suffered competition in Hull, Bridlington and Scarborough from Applebys. In 1999 Applebys closed its Scarborough base. Soon afterwards it went into receivership.
Its first expansion outside its home area was in 1992 with the purchase of Finglands Coachways of Rusholme, Manchester. In 1995 the original Stagecoach Manchester operation was added (not to be confused with the present day Stagecoach Manchester, against which Finglands is in competition on South Manchester routes). The next expansion outside Yorkshire was the purchase of Whittle Bus & Coach of Kidderminster in January 2004.
On 1 August 2013, FirstGroup announced that subject to regulatory approval by the Office of Fair Trading, it had agreed to purchase the bus operations of Finglands Coachways. The sale included the lease of Finglands's depot in Rusholme, routes and approximately 100 members of staff, but no buses. The deal was approved in January 2014 with First Greater Manchester taking over on 9 February 2014.
In order to cut costs and improve service reliability the depot at Driffield closed at the end of service on Saturday 31 May 2014.
Coaches are operated for hire, day trips and short holidays. As well as running under the East Yorkshire Coaches name, EYC traded as Frodingham Coaches from November 2001 until October 2007 after the purchase of that company. The previous coaching operation, East Yorkshire Travel, was once a nationwide operator, but was sold to the Godfrey Burley Group in 1996.
- 031 London Victoria Coach Station - Portsmouth
- 322 Hull - Swansea
- 327 Scarborough - Bath
- 562 Hull - London
Whittle Coach & Bus operate services on National Express routes:
- 409 Aberystwyth - London
- 410 Birmingham - London
- 444 Worcester - London
- 545 Pwllheli - London
- 545 Llandudno - Birmingham
- 1987: Cherry Coaches, Beverley; Wallace Arnold, Scarborough (including Hardwicks)
- 1992: Thornton Dale Coaches, Pickering; Rhodes Coaches, Wawne (buses); Metro Citybus, Hull;
- 1993/4: Connor & Graham, Easington
- 1997: Kingstonian Travel Services, Hull (from Stagecoach in Hull)
- 2001: Frodingham Coaches, Driffield
- 2009: Veolia in Hull[improper synthesis?]
Out of Area
- 1988: Phillip's Coaches, Shiptonthorpe
- 1995: Hart Coaches, Stockton-on-Tees
- 1996: Charterplan (from Stagecoach Manchester); Hollings Coaches, North Shields
- 1997: Armstrong Galley (from Stagecoach North East)
- Companies House extract company no 216628 East Yorkshire Motor Services Limited
- Companies House extract company no 2133854 Scarborough & District Motor Services Limited
- Companies House extract company no 2142740 Whittle Coach & Bus Limited formerly East Yorkshire Railways Limited formerly EYMS Yesteryear Travel Limited formerly Cottingham Mini Coaches Limited
- History East Yorkshire Motor Services
- Companies House extract company no 2133854 Scarborough and District Motor Services Limited
- WRAC chases United Commercial Motor 10 September 1987 page 25
- Companies House extract company no 2065145 EYMS Group Limited
- Companies House extract company no 546796 Connor and Graham Limited
- Companies House extract company no 2123369 EYMS Bus & Coach Training Limited formerly Primrose Valley Coaches Limited
- Companies House extract company no 243051 Finglands Coachways Limited
- EYMS to buy Whittle busandcoach.com 9 January 2004
- FirstGroup plc Agree To Acquire Finglands Bus Operations In Manchester FirstGroup 1 August 2013
- Jobs saved as famous bus firm gears up for takeover Manchester Evening News 2 August 2013
- End of the road for Finglands as takeover deal reached Manchester Evening News 27 January 2014
- First given OFT approval to acquire Finglands bus operations in Manchester FirstGroup 28 January 2014
- First take over Finglands bus services Transport for Greater Manchester 7 February 2014
- EYMS sell Finglands' coaches busandcoach.com 10 October 2013
- "Driffield bus depot to close on May 31". Driffield Times & Post. 19 April 2014. Retrieved 3 June 2014.
- National Express Coach Handbook - 8th Edition. British Bus Publishing. 2012. ISBN 978-1-904875-78-9.
- Fleet List East Yorkshire Motor Services
- Heritage Fleetlist East Yorkshire Motor Services
- "EYMS filmed for documentary". Driffield Times & Post. 29 June 2014. Retrieved 11 July 2014.
Media related to East Yorkshire Motor Services at Wikimedia Commons