Eastpak
| Founded | 1960 in Boston, USA |
|---|---|
| Area served | Worldwide |
| Products | Bags, Luggage, Accessories, Apparel |
| Parent | VF Corporation |
| Website | [http://www.eastpak.com |
Eastpak is an American manufacturer of packs, bags, luggage and clothing. It is part of the VF Corporation, brand portfolio which is one of the world's largest apparel companies.[citation needed]
Contents |
[edit] History
[edit] Founding
Eastern Canvas Products, as the brand was first known, was established in 1960 and produced bags for the US Army. In 1976 Monte Goldman, after persuasion from his son Mark, began producing bags for consumers under the Eastpak brand. The brand quickly gained popularity, especially on college and university campuses.
[edit] Today
Eastpak has more recently diversified into apparel and accessories whilst keeping backpacks, luggage and other bags as its core focus. Most Eastpak bags come with a 30-year warranty.
In 2000 the Eastpak brand was acquired by VF Corporation, the clothing and apparel giant, where it joined other brands such as JanSport, The North Face, Kipling, Lee and Wrangler in VF Corporation's vast range.
Eastpak has now withdrawn from the U.S. market leaving VF's JanSport to monopolize.
Eastpak also created the Eastpak Artist Studio where they invite designers, artists and other creative minds to re-think, adapt or re-decorate the Eastpak bags and auction them for charities such as the Red Cross. Famous designers such as Quinze & Milan have recently participated
[edit] External links
- Eastpak official website
- VF Corporation
