Eat Sleep Play, Inc. is an Americanvideo game developer, formed by Scott Campbell and David Jaffe, director of the Twisted Metal series and God of War. Eat Sleep Play entered into an exclusive platform deal with Sony requiring the completion of either three console/handheld games or three years of development time, with plans to release its first original game in 2010. The first game released by Eat Sleep Play was a port of the PSP game Twisted Metal: Head On that was retitled as Twisted Metal Head-On: Extra Twisted Edition for PlayStation 2 and was not one of the three game console exclusive deal.
Following his work on Sony Computer Entertainment Santa Monica's God of War (PS2), Jaffe expressed his desire to focus on smaller-scale, more personal games. He and Scott Campbell then directed the PlayStation Network game Calling All Cars! (PS3), developed by Incognito.