Ebel

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Ebel
Industry Watchmaking
Founded 1911
Headquarters La Chaux-de-Fonds, Neuchâtel, Switzerland
Key people Eugene Blum, Founder
Alice Levy, Founder
Products Watches
Website www.ebel.com

Ebel is a famous Swiss luxury watch company, founded in 1911 in La Chaux-de-Fonds, Neuchâtel, Switzerland by Eugene Blum and Alice Levy.

The brand[edit]

E.B.E.L.[edit]

Ebel was founded in La Chaux-de-Fonds, the historic birthplace of the watch-making industry[1] by Swiss industrialist and watchmaker Eugene Blum and his wife Alice Levy. The brand was named after the initials of: Eugene Blum et Levy.[2] In 1971, their grandson Pierre-Alain Blum assumed leadership of the company and renewed its collections and kept the company growing. The company's famous slogan is: Ebel, the Architects of Time.

In 1999, the Ebel luxury watch company was sold to the French luxury brands group LVMH; then in 2004, the company was resold to the American group Movado.

The "Architects of Time"[edit]

Ebel has forged for itself a reputation of luxury and elegance. The brand has valued innovative high-end design as the foundation of its business. Ebel has links with the world of architecture and design, and has long sponsored the work of famous architects such as Le Corbusier (who was born in La Chaux-de-Fonds), Andree Putman,[3] or—in the early 1990s—contemporary Swiss painters, such as Jean Arcelin. In 1986, the Villa Turque, an early masterpiece of Le Corbusier has been acquired by the group for its 75th anniversary to served both as a reminder of its core values and as an inexhaustible source of inspiration for the brand.[4]

Sources and references[edit]