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ebookers.com is one of Europe's largest online travel agents based in the UK, and is the European brand of Orbitz Worldwide. On ebookers.com customers can book flights, holidays and car hire for worldwide travel. Working with more than 250 airlines and over 110,000 hotels, ebookers aims to offer customers more rewarding travel experiences.
2014 was an exciting year for ebookers across Europe with the roll out of a new brand proposition - more rewarding travel. The new proposition and brand look and feel was launched in July 2014 in 10 countries across Europe. In August 2014, ebookers was the first online travel agent to launch a travel rewards programme, called Bonus+, whereby customers can earn up to 5% cash rewards instantly when booking flights, hotels and packaged trips. Bonus+ is free to join on ebookers.com/bonus.
Company History: 1983-2006
The company is a former wholly owned subsidiary of Travelport, itself the former travel arm of Cendant, which was bought in October 2006 by an affiliate of Blackstone Partners. Travelport split itself into three companies. The part of the business related to the B2C arm is called Orbitz Worldwide and was floated in the Nasdaq in July 2007. It formerly operated main street travel agents in Ireland, closing its Dublin branch in 2006 and going internet-only.
At the time of Cendant's original acquisition (28 February 2005), ebookers was valued at $350 million.
ebookers was formed in 1999, by Dinesh Dhamija, but its origins go back almost 20 years. In 1983 Flightbookers Ltd was founded, a London-based travel agency with its main retail branches in Tottenham Court Road in London. Their most profitable retail outlet was based at Londons Gatwick Airport on the rail concourse until the Heathrow operation opened in 2004. It was reported by the CFO that the new high-performing Heathrow branch turned over a month's profit in one day thanks to the BA strike of 2004 under the leadership of its branch manager Peter Hensley. Flightbookers grew into one of the UK's biggest travel agencies and in 1996 established a website, the first interactive travel website in the UK. This was so successful that in 1999 the Internet arm was separated to form Ebookers and the new company taken public with a flotation on Nasdaq in New York and Germany's Neuer Markt. The $61 M raised at flotation was used to roll out Ebookers across Europe. In November 2000, Ebookers bought Flightbookers for $15 M, reuniting the two companies.