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Econography is the study of spending profiles of a population of a region and the culture of its people, down to the postcode level, including consumer and business spending by gender, age, income, living situation and location. Econographic trends describe the historical changes in category spending over time, by segment or community.


Australian bank UBank introduced the world's first Econography tool, PeopleLikeU, on Tuesday 6 November 2012 at Finovate where it won the title of 'Best in Show'. PeopleLikeU is powered by over a billion real but de-identified bank transactions generated by millions of Australian consumers, the data is then cleansed and weighted to give an accurate representation of the spending habits of the entire Australian population; giving consumers the ability, for the first time, to benchmark their spending habits against people that share the same profile, both on a local and national scale.