|Ecotopia: The Notebooks and Reports of William Weston|
30th Anniversary Edition cover
|Publisher||Ernest Callenbach (first self-published as Banyan Tree Books); later Bantam Books (1977); 30th-Anniversary edition, Heyday Books (2005)|
|Media type||Print (Hardback & Paperback)|
|Dewey Decimal||813.54 20|
|LC Classification||PS3553.A424 E35 1990|
|Followed by||Ecotopia Emerging|
Ecotopia: The Notebooks and Reports of William Weston is the seminal utopian novel by Ernest Callenbach, published in 1975. The society described in the book is one of the first ecological utopias and was influential on the counterculture, and the green movement in the 1970s and thereafter. The author himself claimed that the society he depicted in the book is not a true utopia (in the sense of a perfect society), but, while guided by intentions and values, was imperfect and in-process.
The book's context and background 
Callenbach wove his story using the fiber of technologies, lifestyles, folkways, and attitudes that were common in Northern California and the Pacific Northwest. The "leading edges" (his main ideas for Ecotopian values and practices) were patterns in actual social experimentation taking place in the American West. To draw an example, Callenbach's fictional Crick School was based upon Pinel School, an alternative school located outside Martinez, California, and attended for a time by his son.
Besides the important social dimensions of the story, Callenbach talked publicly about being influenced, during work on the novel, by numerous streams of thought: The scientific discoveries in the fields of ecology and conservation biology. The urban-ecology movement, concerned with a new approach to urban planning. The soft-energy movement, championed by Amory Lovins and others. Much of the environmentally benign energy, homebuilding, and transportation technology described by the author was based on the his reading of research findings published in such journals as Scientific American and Science.
Callenbach’s concept does not reject high technology (or any technology) as long as it does not interfere with the Ecotopian social order and serves the overall objectives. Members of his fictional society prefer to demonstrate a conscious selectivity toward technology, so that not only human health and sanity might be preserved, but also social and ecological wellbeing. Hence, as an example, Callenbach’s story anticipated the development and liberal usage of videoconferencing.
During the 1970s when Ecotopia was written and published many prominent counterculture and new left thinkers decried the consumption and overabundance that they perceived as characteristic of post-World War Two America. The citizens of Ecotopia share a common aim: they seek a balance between themselves and nature. They were “literally sick of bad air, chemicalized food, and lunatic advertising. They turned to politics because it was finally the only route to self-preservation.” In the mid-20th century as “firms grew in size and complexity citizens needed to know the market would still serve the interests for those it claimed to exist”. Callenbach’s Ecotopia targets the fact that many people did not feel that the market or the government were serving them in the way they wanted them to. This book could be interpreted as “a protest against consumerism and materialism, among other aspects of American life”.
Plot summary 
The book is set in 1999 (25 years in the future, as seen from 1974) and consists of diary entries and reports of journalist William Weston, who is the first American mainstream media reporter to investigate Ecotopia. (Ecotopia is a newly formed small country that broke from the USA in 1980. Prior to Weston's reporting, most Americans had been barred from entering the new country, which is depicted as being on continual guard against revanchism. The new nation of consists of Northern California, Oregon and Washington; it is hinted that Southern California is a lost cause. The novel takes its form as a narrative from Weston's diary in combination with dispatches that he transmits to his publication, the fictional Times-Post.
Together with Weston (who at the beginning is curious about, but not particularly sympathetic to the Ecotopians), the reader learns about the Ecotopian transportation system and the preferred lifestyle that includes a wide range of gender roles, sexual freedom, and acceptance of non-monogamous relationships. Liberal cannabis use is evident. Televised mass-spectacle sports are displaced due to a preference for local arts, participatory sports, and general fitness. Some Ecotopians participate in a peculiar ritual of (voluntary) mock warfare, fought with actual weapons and often resulting in injuries. Ecotopia has tolerated the voluntary separatism of many people of African descent who have, in fact, chosen to live in a mini-nation in the San Francisco East Bay-area.
Ecotopian society has favored decentralized and renewable energy production and green building construction. The citizens are technologically creative, while remaining involved with and sensitive to nature. Thorough-going education reform is described, along with a highly localized system of universal medical care. (The narrator discovers that Ecotopian healing practices may include sexual stimulation.) The national defense strategy has focused on developing a highly advanced arms industry, while also allegedly maintaining hidden WMD within major US population centers to discourage conquest and annexation.
Through Weston's diary we learn of observations he does not include in his columns, such as his personally transformative love affair with an Ecotopian woman. The book's parallel narrative structures allow the reader to see how Weston's internal reflections, as recorded in his diary, are diffracted in his external pronouncements to his readers. Despite Weston's initial reservations, throughout the novel Ecotopian citizens are characterized as clever, technologically resourceful, emotionally expressive, and even occasionally violent – but also socially responsible, patriotic. They often live in extended families, and tend to live by choice in ethnically separated localities. Their economic enterprises are generally employee-owned and -controlled. The current governmental administration that of a woman-led (but not exclusively female) party, and government structures are highly decentralized.
The novel concludes with Weston's finding himself enchanted by Ecotopian life and deciding to stay in Ecotopia as its interpreter to the wider world.
Values exemplified in the novel 
The values embodied by those Ecotopians depicted in the novel reflect the values espoused by its author. Callenbach said that his Ecotopians attach fundamental importance to environmental and social stability within which variety can flourish. They value creativity. They ensure equality for women. They implement the protection and restoration of natural systems. They promote food production in their cities.
As well, they treasure personal quality-of-life values, such as health and friendliness, and both meaningful discussion and play.
Callenbach began writing the novel by depicting the recycling of valuable materials and substances by the society; he saw a much-expanded role for recycling of all sorts, and this is key to many concepts underpinning Ecotopia.
Anticipation of emerging realities 
Worth mentioning is Callenbach's speculation on the roles of TV in his envisioned society. In some ways anticipating C-SPAN, which would first be broadcast in 1979, and reality television, which would not emerge as a fact for another two decades, the story mentions that the daily life of the legislature and some of that of the judicial courts is televised in Ecotopia. Even highly technical debates are televised, addressing the needs and desires of Ecotopian viewers.
Another interesting detail in the story is "print on demand" (POD) publishing. Ecotopians customers could choose selected print media from a jukebox-like device that would then print and bind the book. In the 21st century, POD services that print, bind and ship books for customers who order on-line, have become commonplace.
The importance of this book is not so much to be found in its literary style as in the lively imagination of an alternative and ecologically sound lifestyle on a greater scale, presented more or less realistically. It expressed on paper the dream of an alternative future held by many in the movements of the 1970s and later. Even the names of the two characters most reflective of their respective viewpoints – "Will West(on)", the representative for materialist American culture and "Vera Allwen" (= "All women + all men"), the President and spokeswoman for Ecotopia – suggest the degree to which the author intended the book to be a reflection of what he saw as American ecological and cultural deficiencies.
However, in contrast to much of the Green movement in contemporary America, with its preference for regulation, Callenbach's Ecotopia has relatively laissez-faire economic tendencies, guided by intense moral pressure toward sustainable practices both in private life and in business.
In 1981, Callenbach published Ecotopia Emerging, a multi-strand "prequel" suggesting how the sustainable nation of Ecotopia could have come into existence.
In 1990, Audio Renaissance released a partial dramatization of Ecotopia on audiocassettes in the form of recordings of a radio network broadcast (the Allied News Network replacing the Times-Post). The tape-recorded diaries of William Weston were read by the book's author, Ernest Callenbach. Weston's reports were read by veteran news reporter Edwin Newman.
In the online Earth Island Journal, Ecotopia was reviewed by Brian Smith, identifying himself as a child not of the 1960s but the 1980s. He read the novel 30 years after it was first published, and said of it: "I felt great affinity for the details of the world Callenbach predicted. Even better, I was impressed by how many of his ideas came to pass."
Ecotopia is now required reading in a number of colleges (see NY Times article The Novel That Predicted Portland referenced below).
Ralph Nader praised the book, noting that "None of the happy conditions in Ecotopia are beyond the technical or resource reach of our society." In marked contrast, Dan Milligan in the British magazine Peace News gave Ecotopia a negative review, stating "Ecotopia is a shoddy amalgam of Swedish social democracy, Swiss neutrality, and Yugoslav workers' co-ops cobbled together with the authoritarianism of Blueprint for Survival...Ecotopia is a flawed vision of a flawed future." 
References to Ecotopia 
In his 1981 book Nine Nations of North America, Washington Post editor Joel Garreau named one of his nations Ecotopia, after Callenbach's book. Garreau's Ecotopia consists of Northern California, Western Oregon, Western Washington, coastal British Columbia, and southeastern Alaska and is one of the nine economic-cultural nations into which Garreau believed North America should be divided to correctly reflect the true regional dynamics of the continent. This Ecotopia, like Callenbach's, is characterized culturally by its environmental sensibilities and focus on 'quality of life', and economically by its focus on resources such as hydropower and forestry.
Outside of the written word, Callenbach's "Ecotopia" novels have also inspired real change through their influence on the Cascadia movement.
Since 1989 in Europe an annual youth gathering has been organised under the name Ecotopia.
There is a British "ethical online supermarket for everyday products" named Ecotopia.co.uk.
In the shared alternate history of Ill Bethisad (1997 and after), "ecotopism" is an important political movement, and a number of nations and subnational entities use the word "ecotopic" in their formal names.
Video game Civilization: Call to Power (1999) has Ecotopia as one of the government types. This government type produces the least pollution among all government types.
A seven-episode Australian TV "magazine" titled itself Ecotopia was launched in summer 2012. It aimed to share "environmental inventions, intentions, issues and ideas with the public, allowing them to feel like and become a bigger, more active part of the growing green movement. It showcases business innovation, community action, the boom of the green economy and the opportunities for involvement at every level of [the] community."
See also 
- Callenbach, Ernest and Heddle, James. ""Ecotopia Then & Now," an interview with Ernest Callenbach". Retrieved 2013-04-06.
- Kirk, Andrew G. (2007). Counterculture green: the Whole earth catalog and American environmentalism. University Press of Kansas. p. 86. ISBN 978-0-7006-1545-2.
- Callenbach, Ernest. ""Life in a Desirable Future," a talk at the Rubenstein School for Environment & Natural Resources at the University of Vermont". Retrieved 2013-04-05.
- Kirk, Andrew G. (2007)
- • Murray, Heather. Free for All Lesbians: Lesbian Cultural Production and Consumption in the United States during the 1970s. Journal of the History of Sexuality 16, no. 2 (2007): 251-68.
- • Callenbach, Ernest. Ecotopia. New York: Bantam Books, 1990
- • Hilton, Matthew. "Consumers and the State Since the Second World War." The ANNALS of the American Academy of Political and Social Science 611, no. 66 (2007): 66-81.
- Smith, Brian. ""A Child of Dystopia Reads Ecotopia"". Retrieved 2013-04-21.
- "Ecotopia by Ernest Callenbach". Random House. Retrieved 12 May 2012.
- Milligan, Dan. "Utopia Limited". Peace News 2977. August 25th 1978, (p.14).
Further reading 
- Ernest Callenbach, "Ecotopia in Japan?," in: Communities 132 (Fall 2006), pp. 42–49.
- R. Frye, "The Economics of Ecotopia", in: Alternative Futures 3 (1980), pp. 71–81.
- K.T. Goldbach, "Utopian Music: Music History of the Future in Novels by Bellamy, Callenbach and Huxley", in: Utopia Matters. Theory, Politics, Literature and the Arts, ed. F. Viera, M. Freitas, Porto 2005, pp. 237–243.
- J. Hollm: Die angloamerikanische Ökotopie: Literarische Entwürfe einer grünen Welt. Frankfurt am Main: Lang 1998.
- Uwe Meyer: "Selling an 'ecological religion'. Strategies of Persuasion in Ernest Callenbach's Ecotopia". In: M. Lotz, M. van der Minde, D. Weidmann (Hrsg.): Von Platon bis zur Global Governance. Entwürfe für menschliches Zusammenleben. Marburg 2010, pp. 253–280.
- Meinhold, R. 2011. Ecotopia. In: Encyclopedia of Environmental Issues, Revised Edition. Salem Press. Ipswich, Mass. and Hackensack, New Jersey. 420-1
- H. Tschachler, "Despotic Reason in Arcadia. Ernest Callenbach's Ecological Utopias", Science-Fiction Studies 11 (1984), pp. 304–317.
- Scott Timberg, New York Times article 14 December 2008 The Novel That Predicted Portland