|This article does not cite any references or sources. (May 2007)|
|Type||Broadcast Television Network|
|Availability||National (Quito: VHF 8, Guayaquil: VHF 2)|
|Slogan||"Mira lo bueno de la vida" (Spanish: look at the good things in life)|
|March 1, 1967|
Since the start of their transmissions, on March 1 of 1967, the channel is one of the major networks and biggest of Ecuador, It broadcasts on channel 8 in Quito and on channel 2 in Guayaquil. Internationally it is broadcast as "Ecuavisa Internacional" and through the web www.ecuavisa.com (disconnected on spring 2006 and reopened on December 2006 as a basic but elegant interface, with a technological platforming scheme, soon integrating online video, blogs and other features as they become available). In March 2007, commemorating 40 years of its founding, Ecuavisa launched a special anniversary web page (Ecuavisa, 40 años) with great acclaim according to feedback of users and viewers, for its elegant design, content and efficiency, outclassing anniversary web pages of major companies in South America.
Ecuavisa was founded by Xavier Alvarado Roca and began to transmit programming in 1967. The network began broadcasting from Guayaquil.
With the advent of new technological advancements during the 1970s, Ecuavisa was able to gain the attention of a sizeable portion of Ecuador's television-viewing public by pioneering the introduction of new programming and broadcasting partnerships with regional providers. Ecuavisa also benefited from the advent of colour television, and was the first channel to broadcast in colour.
Many of Ecuador's "celebrities" participated in Ecuavisa's shows throughout the 1980s and 1990s. During these two decades the network showed some of Ecuador's top television shows.
During the 2000s, Ecuavisa launched Ecuavisa International. The channel is broadcast in the United States, on the DirecTV system*** and in Spain on ONO network. In Europe Ecuavisa Internacional is also broadcast digitally and encryption free on the satellite Hispasat.
Ecuavisa's programming is oriented to family entertainment, educational programs, and soap operas (novelas). In 2007, Ecuavisa is boosting its own productions, with "El hombre de la Casa" (a remake of Man about the House) a classic British comedy. Other remakes made are La Niñera (The Nanny) and "Kliffor" (a remake of The Cosby Show), that achieved great success in Ecuador's ratings profile.
Ecuavisa has a nightly news broadcast, Televistazo, which locals consider the most reliable news show in Ecuador. It also has programming for children, such as Pokémon and Doraemon from Japan. The trend for educational programmes for children include Zooboomafoo, Little Robots, Sesame Street and Foster Mansion for Imaginary Friends.