|Type||Public company: AG
|Key people||Per Ledermann|
|Revenue||Euro 109.3 Mi. (2010)|
edding AG is a German company manufacturing writing and marking tools such as felt-tip pens and permanent markers. The company's products are immensely popular in Germany, leading to the brand name "Edding" being widely used as a generic name for permanent markers, quite similar to Sharpie in the United States.
edding AG was founded in 1960 in Hamburg by Carl-Wilhelm Edding and Volker Detlef Ledermann. At that time they started with a start-up capital of just 500 Deutsche Mark. In 1965 they established the group brand planMASTER and started to sell products for planning and visual communication. By the end of 1970, almost 100 million edding felt- and fibre-tipped pens had been sold across the world. Eight years later the Group presented its first ever paint marker with an opaque, which is suitable even on darker surfaces. Shares have been traded on the stock exchange since 1986. In the same year, Edding Vertrieb GmbH was founded as a distribution and logistics centre for the German market. It is still based in Wunstorf near Hannover to this day. In 1992 edding founded V.D. Ledermann & Co. GmbH in Bautzen. Since 2005 the company is headed by Per Ledermann, the son of the co-founder. In 2008, edding introduces its EcoLine range of products. This series includes permanent markers and board markers with at least 90% of the total plastic used being made for recycled material.
Brands and Products
Edding sells paint markers of different line thickness and color. These are mostly made in Japan. Graffiti writers use "Edding" frequently for tagging.
Legamaster is the visual communication division of edding AG, the leading manufacturer of high-quality marking and writing instruments. Legamaster has been actively adapting its range to the latest communication technology trends and developments for more than 50 years.
1995: Because of his eminently commitment for environment, co-founder Volker Detlef Ledermann was presented by the B.A.U.M. award.
2000 - 2010: Edding 3000 and Edding 2000 permanent markers voted best marker in the world by Global Consumer Index.
2008: Deloitte awarded edding AG by "Axia Award 2008" (in small and medium businesses category) for its excellent strategic orientation.