Eduardo H. "Eddy" Cue is Apple's senior vice president of Internet Software and Services and reports to CEO Tim Cook. He played a role in setting up the Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008. In November 2012, he took charge of map software and Siri. Cue joined Ferrari's Board of Directors in November 2012. He is a graduate of Duke University.