Ego (Beyoncé Knowles song)

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"Ego"
The front face of Beyoncé, in grayscale. She is wearing heavy make-up and has her hair folded back. A metallic cape is wound around her neck, which she holds at her front. Her right hand is empty, but on her left hand she wears a metallic glove. On the right of the image, the words "Ego" and "Beyoncé" are written in capital fonts. The word Ego and Knowles' cape is colored gold.
Single by Beyoncé
from the album I Am... Sasha Fierce
Released May 19, 2009
Format Digital download, airplay
Recorded 2008, Tree Sound Studios
(Atlanta, Georgia)
Genre R&B
Length 3:55
Label Columbia
Writer(s) Elvis Williams, Harold Lilly, Beyoncé Knowles
Producer Blac Elvis, Beyoncé Knowles
Certification Gold (RIAA)
Beyoncé singles chronology
"Halo"
(2009)
"Ego"
(2009)
"Sweet Dreams"
(2009)
I Am... Sasha Fierce track listing

"Ego" is a song recorded by American R&B singer Beyoncé Knowles for the deluxe edition of her third studio album, I Am... Sasha Fierce (2008). The song was composed by Elvis Williams, Harold Lilly, and Knowles. "Ego" was officially remixed with additional vocals from hip hop artist, Kanye West. Initially planned to be released in January 2010 as the second urban single in the US along with the fourth US and third international single "Halo", the release of "Ego" was canceled and replaced by "Diva". "Ego" was later serviced as the third urban single, and fifth overall single in the US on May 19, 2009 alongside the sixth US and fourth international single "Sweet Dreams".

"Ego" was originally written for singer Chrisette Michele, who turned it down. It was eventually proposed to Knowles who used it for the deluxe edition of I Am... Sasha Fierce. In the song, Knowles sings about her love for the "huge ego" of her love interest. "Ego" was generally well received by music critics, many of whom praised the fact that Knowles opted to show some of her vocal limitations in a part of the song. Critics also noted that "Ego" could even have been placed in either disc of I Am.. Sasha Fierce as it combines elements of both sides of Knowles' split musical personality. The remix version of "Ego" was nominated for Best Rap/Sung Collaboration at the 52nd Grammy Awards.

"Ego" became the fifth consecutive song from I Am... Sasha Fierce to reach the top 40 on US Billboard Hot 100, peaking at 39. It reached number three on the US Hot R&B/Hip-Hop Songs and was certified gold by the Recording Industry Association of America (RIAA). Despite not being released elsewhere, "Ego" reached number 11 in New Zealand and number 60 in the United Kingdom, among others. Its music video was directed by Frank Gatson, Jr, and was co-directed by Knowles herself, thus becoming her directorial debut. A video was also filmed for the remix version of the song with Kanye West. "Ego" was a part of Knowles' set list on her I Am... Tour (2009-10).

Contents

[edit] Background and release

Chrisette Michele (pictured) declined to record "Ego"

"Ego" was originally written for singer Chrisette Michele for her 2009 album Epiphany.[1] However, Michele turned it down because she had written all the songs on her then-upcoming album and feared that the song might not suit her. She said, "You don’t know if they’re going to be able to capture your voice the same way that you captured it yourself."[1] "Ego" was eventually proposed to Knowles, who used it for the deluxe edition of I Am... Sasha Fierce.[1] It was officially remixed with added vocals from Kanye West, whom Knowles described as the "perfect person" to be on the remix. Elaborating on her collaboration with West, she told MTV News, "[Kanye's] voice sounds so wonderful on it. He definitely has the confidence and he backs it up. And that's what this song is about."[2] The remix was included on the 2009 remix album Above and Beyoncé – Video Collection & Dance Mixes and the platinum edition of I Am... Sasha Fierce.[3]

"Ego" and "Halo" were initially planned for simultaneous release in the US, following the 2008 dual lead singles "If I Were a Boy" and "Single Ladies (Put a Ring on It)".[4] However, the release of "Ego" was scrapped and replaced with "Diva".[5] "Ego" was later released as the fifth US single to urban contemporary radio on May 19, 2009[6] and to rhythmic contemporary radio on June 2, 2009 along with "Sweet Dreams".[7] It was at first supposed to be released alongside the sixth US and fourth worldwide single "Broken-Hearted Girl"; however, at the last minute, the release of the latter was scrapped, and "Sweet Dreams" was released instead.[8] Both tracks were taken from the ... Sasha Fierce disc. This goes in contrast to the previous joint-releases from this album where one track was taken from each disc.[9] "Ego" was additionally released on a digital EP as a B-side single to "Sweet Dreams" on July 31, 2009, in Germany.[10]

[edit] Composition

According to Knowles, "Ego" as an R&B-leaning song with a "fun vibe".[2] It also incorporates influences from bump jazz,[11] soul music, and pop music.[12] The song is built on a punchy beat[11] and its instrumentation includes a backing piano[13] as well as horns.[14] According to the sheet music published at Musicnotes.com by Hal Leonard Corporation, "Ego" is written in common time, composed in a moderate tempo, and is set in the key of D Major. The song follows the chord progression of D-Gmaj7-A-A.[15] Critics noted that "Ego" is an homage to "old-school R&B midtempo jams".[13]

Lyrically, the song features Knowles as the female protagonist singing about her love for the "huge ego" of her lover.[16] In an interview with Jayson Rodriguez of MTV News, Knowles clarified that "Ego" is on the ...Sasha Fierce disc because it is "fun" and very "Sasha Fierce".[2] She further explained that "Ego" reveals the story about someone being "very confident and having [this] swagger when they walk and when they talk, and that being one of the reasons why [she is] attracted to them."[2] The song explores the restrained vocals of Knowles and consists of a piano breakdown.[13] As Knowles sings, she lets out a slinky snarl in her voice.[11] She describes the ego of her love interest as: "It’s too big, it’s too wide, it’s too strong, it won’t fit, it’s too much...."[17] The remix of the song features Kanye West rapping on it.[18]

[edit] Critical reception

"Ego" received positive reviews from critics, most of whom wrote that "Ego", which is featured on the Sasha Fierce disc, could have also been placed on the I Am... disc since the lyrics seem to showcase vulnerability and the desire to be loved back while the music is completely fun like Knowles' alter ego. A writer for Billboard magazine gave the song a positive review, writing that "Ego" manages to combine elements of both sides of Knowles' musical personality. He said that the song seems to be an homage to "old-school R&B midtempo jams". He went on to praise Knowles' vocals, which according to him, she did not polish during the interlude, thus showing her real voice and limitations "just like the old days".[13] Sal Cinquemani of Slant Magazine was brief and said that the song could benefit from the first half of the album.[19] Neil McCormick of the The Daily Telegraph chose "Ego" as the standout track on I Am... Sasha Fierce, complimenting its lyrical content and calling it "playful boldness".[12]

Ann Powers of Los Angeles Times noted that in "Ego", Knowles shows the spunk she developed playing Etta James in Cadillac Records.[20] IGN Music described the song as one of the "genuine shining moments" where Knowles' voice and the music are perfectly matched.[11] The Village Voice's Nana Ekua Brew-Hammond described "Sasha Fierce" as "brassy, big-headed, confrontational, and witty" and wrote that all these adjectives suit "Ego".[16] According to Jennifer Vineyard of MTV News, the song seems more like a meeting ground between the album's halves, further writing that it is "musically" with "Sasha", nevertheless thematically and lyrically, it is full-on Knowles; "vulnerable, wanting to love and be loved back".[21] Nick Levine of Digital Spy commented that Knowles is "goddamn fabulous" on "Ego".[22] However, Jim Farber of Daily News commented that "'Ego' avoids expectations by celebrating a man's cockiness rather than her [Knowles'] own."[23] The remix version of "Ego" with Kanye West was nominated for Best Rap/Sung Collaboration at the 52nd Annual Grammy Awards but lost to "Run This Town" sung by Jay-Z featuring Rihanna and West.[24]

[edit] Chart performance

For the week ending June 20, 2009, "Ego" entered US Billboard Hot 100 chart at number 77, becoming Knowles' 19th solo entry on the chart. The song peaked at number 39 after 8 weeks on the chart issue dated August 15, 2009,[25] becoming Knowles' 18th solo top 40 single and the 5th single from I Am... Sasha Fierce to crack the top 40. "Ego" fared better on the US Hot R&B/Hip-Hop Songs chart, where it peaked at number three on July 25, 2009,[26] thus charting higher than "If I Were a Boy" and "Halo" on that chart. The song was certified gold by the Recording Industry Association of America (RIAA),[27] and, as of October 6, 2010, has sold 357,000 downloads (excluding remix version) in the US.[28]

Even though "Ego" was only officially released in the US, it still managed to chart in other countries. In New Zealand, the song debuted at number 28 on June 8, 2009,[29] and peaked at number 11 on June 29, 2009, after just three weeks on the chart.[30] Spending ten weeks on the chart, it became the fifth song from I Am... Sasha Fierce to chart within the top 40 there.[31] The song was certified gold by Recording Industry Association of New Zealand (RIANZ) on August 7, 2011.[32] "Ego" also bubbled at number two on the Dutch Tip Parade chart, which is equivalent to number 42 on the Dutch Top 40 Singles Chart.[33] The song charted for four weeks on the Swedish Singles Chart, where it peaked at number 29.[31]

"Ego" began to receive mild airplay on UK music channels as of March 2010.[34] Consequently, it debuted at number 153 on the UK Singles Chart[35] and at number 81 on the UK R&B Chart on April 10, 2010.[36] One week later, due to a considerable increase in airplay, it surged to number 60[37] on the UK Singles Chart and peaked at number 23 on the UK R&B Chart.[36] It later managed a better peak at number 22 on the UK R&B Chart on April 24, 2010.[38] "Ego" is the second single from I Am... Sasha Fierce to enter both the Top 75 of UK Singles Chart and the Top 25 of the UK R&B Chart without a physical or a digital release, the first being "Diva", which peaked at number 72 on the UK Singles Chart on May 24, 2009.[39]

[edit] Music video

[edit] Background and concept

The grayscale of a woman sitting in a chair. She wears a dark coat, a shiny suit and an afro. Behind her, two women are standing in the same position. They wear the same shiny suit and black gloves.
Knowles seated with her hair styled in a curly afro beside her two back-up dancers in the music video for "Ego".

Knowles made her directorial debut on the video for "Ego" with the choreographer Frank Gatson Jr, who had been working with her for twelve years by then, as the creative director.[40] Gatson has been the creative director for many of her videos, such as "Suga Mama", "Single Ladies (Put a Ring on It)", and "Get Me Bodied", as well as her last three world tours, including the I Am... Tour (2009-2010).[41][42] Knowles let Gatson direct the video for "Ego" after he introduced her to a new choreographer, Sheryl Murakami.[43] Knowles told Simon Vozick of Entertainment Weekly:

"My goal for [the] video is simplicity... In 'Single Ladies (Put a Ring on It)', I saw this old tape of Bob Fosse's wife (Gwen Verdon), and I used that as inspiration. I thought in this world, with all the technology and everything that's going on, to strip everything down—great idea. So I kind of did the same thing, but glossy and black, for 'Ego'. I didn't have the Sasha Fierce hand [in the video]".[44]

A "bootlegged" version of the music video, featuring Sheryl Murakami performing the choreography, was leaked onto YouTube in early March 2009.[45] In the B-roll footage on Above and Beyoncé, it was shown that a clay sculpture of Knowles was made for the video of "Ego". However, the sculpture was not shown in the final version of the video.[46] Three edits exist for the "Ego" music video: an official video, a remix video featuring Kanye West, and a fan-exclusive video. The official video premiered on Knowles' official website on May 21, 2009.[47]

[edit] Synopsis

Like the music videos for "If I Were a Boy", "Single Ladies (Put A Ring On It)", and "Diva", that for "Ego" was shot in black and white.[48] The word "bitch" is muted out when Knowles sings, "I got every reason to feel like I'm that bitch!" "Ego" is the first video from I Am... Sasha Fierce in which she has curly afro hair, similar to the one in "Work It Out". It is also the first video from the ... Sasha Fierce disc of her album where she does not don her robot-glove.[49] The video features Knowles and her two backup female dancers all dressed in silver leotards and performing similar choreography, which has reminiscence of that of "Single Ladies (Put a Ring on It)". Later, Knowles sits on a white glittery chair in front of the same tiled background; she is wearing black coat and the two dancers are still dancing in unison around her. There are a few shots of her on the chair facing the back of the camera with the dancers doing the same.[50] Knowles then gets up to join the dance being executed by the two female around the chair. This scene ends as they walk to the left of the camera, into the next scene. Knowles is still with the tiled background. She and her dancers are now holding poles as props with which they dance. During the same pole scene, some shots of her singing in the chair are intercut. In the next scene, with the same tiled background, Knowles is leaning against the wall as the bridge of the song has been reached. Her dancers spin in heels around her, and they all then continue to dance against the wall.[50] The last scene shows Knowles in the chair, without the black jacket and still dancing to until the song ends.

[edit] Other versions

The remix music video, which features a cameo appearance of Kanye West, was included on the remix album with videography Above and Beyoncé – Video Collection & Dance Mixes.[3][51] It premiered on the June 15, 2009, episode of BET's Access Granted.[52] In the remix video, Kanye West begins his rap in an empty room next to a follow spot. At the end of his rap, he points the light towards the camera and the shot fades in white to Knowles' scenes. The rest of the video is nearly identical to the original video.[53] The video was ranked at number 38 on BET's Notarized: Top 100 Videos of 2009 countdown.[54] A fan-exclusive version of "Ego" was included on Above and Beyoncé, in which only Knowles appears. The whole video is a continuous double-angled scene where Knowles is seated on the throne chair previously seen in the original video.[55]

[edit] Live performances

Knowles performed "Ego" on her world tour, the I Am... Tour.[56] When she performed the song live in Seattle before the release of the song as a single, Kanye West joined her onstage and rapped: "I got a big, ha ha ha, ego / She love my big, ha ha ha, ego / She stroke my big, ha ha ha, ego...".[57] West later made a surprise appearance at Knowles' concert in London on November 14, 2010, where he again rapped his verse.[58] Eventually, the remix of "Ego" was included on Knowles' 2010 live album, I Am... World Tour as the fifteenth track.[59]

[edit] Track listing

  • US Singles & Dance Mixes[60]
  1. "Ego" - 3:57
  2. "Ego" (DJ Escape & Johnny Vicious Club Remix) - 8:22
  3. "Ego" (Slang "Big Ego" Club Remix) - 6:18
  4. "Sweet Dreams" - 3:29
  5. "Sweet Dreams" (OK DAC Club Remix) - 5:14
  6. "Sweet Dreams" (Karmatronic Club Remix) - 6:36
  • Germany Digital EP[10]
  1. "Sweet Dreams" - 3:29
  2. "Sweet Dreams" (Groove Police Remix) - 3:10
  3. "Ego" - 3:57
  4. "Ego" (Remix) [feat. Kanye West] - 4:43
  5. "Sweet Dreams" (Music Video) - 4:00
  6. "Ego" (Remix) [feat. Kanye West] (Music Video) - 4:52

[edit] Credits and personnel

  • Beyoncé Knowles – vocals, producer, writer
  • Jim Caruana – vocals recorder
  • Matt Green – mixer assistant
  • Donald Hayes – saxophone
  • Elvis Lee – publisher
  • Harold Lilly – producer, writer

Source:[9]

  • Philip Margiziotis – horns
  • Mark "Spike" Stent – mixer
  • Elvis "BlacElvis" Williams – producer, writer
  • Dontae Winslow – trumpet
  • Mack Woodard – recorder
  • Jeremy "JaRe" Dishman - mixer

[edit] Charts and certifications

[edit] Weekly charts

Chart (2009) Peak
position
Brazil Billboard Hot 100 Airplay[61] 4
Brazil Billboard Hot Pop Songs[62] 2
Dutch Tip Parade[33] 2
New Zealand (RIANZ)[31] 11
Sweden (Sverigetopplistan)[31] 29
US Billboard Hot 100[63] 39
US Hot R&B/Hip-Hop Songs (Billboard)[64] 3
Chart (2010) Peak
position
UK Singles (Official Charts Company)[65] 60
UK R&B (Official Charts Company)[66] 22

[edit] Year-end charts

Chart (2009) Position
US Billboard Hot R&B/Hip-Hop Songs[67] 14
US Hot 100 Airplay[68] 96

[edit] Certifications

Country Provider Certifications
(sales thresholds)
New Zealand RIANZ Gold[32]
United States RIAA Gold[27]

[edit] Release history

[edit] Radio adds

Radio add dates and formats
Country Date Format
United States May 19, 2009 Urban[6]
June 2, 2009 Rhythmic[7]

[edit] Purchasable release

Release dates, record label and format details
Country Date Format Label
Canada[69] August 17, 2009 Dance remixes Columbia Records
Mexico[70]
United States[60]

[edit] References

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  2. ^ a b c d Rodriguez, Jayson (2009-05-20). "Beyoncé Knew The Perfect Person To Remix 'Ego': Kanye West!". MTV News. MTV Networks. http://www.mtv.com/news/articles/1611872/20090520/knowles_beyonce.jhtml. Retrieved 2009-06-10. 
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