Eircell

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Eircell

Eircell handled the Irish mobile cellular networks defined by the access codes 088 (analogue TACS system) and 087 (digital GSM 900 system) as part of Telecom Éireann since 1984 until its transfer to Vodafone in 2001.

Eircell underwent a major branding exercise prior to its accquisition by the Vodafone group. The main branding was to associate a shade of deep purple with the company. When Vodafone re-branded with their trademark shade of red, wits commented that "red is the new purple".

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