Ekstra Bladet

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Ekstra Bladet
Ekstra Bladet logo.png
Type Daily newspaper
Format Tabloid
Owner(s) Politiken-Fonden (88.4%)
Ellen Hørups Fond (4.4%)
Others (7.3%)
Publisher JP/Politikens Hus A/S
Editor Poul Madsen
Founded 12 February 1904
Political alignment Traditionally centre-left. No current alignment.
Language Danish
Headquarters Copenhagen, Denmark
Website ekstrabladet.dk

Ekstra Bladet (Danish pronunciation: [ˈɛɡsdʁɐˌblæˀð]) is a Danish tabloid newspaper focusing on sensationalist news and political revelations.[1][2] Since 1979 it has always had a partly or completely naked woman on page nine which is referred to as Side 9 Pigen ("The Page 9 Girl"),[3][4] a Danish equivalent of the Page 3 girl in the United Kingdom. The current editor is Poul Madsen, who on 6 September 2007 replaced Hans Engell.[5]

History and profile[edit]

The newspaper began publication 1904[6][7] in a Politiken newspaper, and a year later, it became a separate newspaper. The headquarters of the paper is in Copenhagen.[8]

The political leaning of the newspaper might traditionally be viewed as social-liberal (as it is an offspring of Politiken), but it would probably be more accurate to say that the newspaper considers itself in opposition to anyone in a position of power (a watchdog),[2] and the defender of the ordinary man.[1][citation needed]

In December 2010 Ekstra Bladet editor-in-chief Poul Madsen threatened to complain to the European Court of Justice after its submission of an application to Apple's App Store was rejected.[9] Madsen claimed the application was deemed offensive, and in an editorial described Apple as being an "American nanny".[10]


Ekstra Bladet's readership and circulation has declined in recent years, and continues to do so.[11][8] In the period of 1995-96 the daily had a circulation of 198,000 copies.[12]

It was 130,000 copies in 2000.[8] The circulation of the paper was 119,000 copies in 2002.[13] It was the fourth best selling Danish newspaper in 2003 with a circulation of 110,000 copies.[14] In 2004 the paper had a circulation of 110,000 copies.[15] There is another report giving its 2004 circulation as 106,000 copies.[16] In 2012 the paper had a circulation of 60,000 copies.[8]

In March 2013 the Alexa rank of ekstrabladet.dk was 1.949, making it one of the 2.000 most popular websites worldwide.[17]


  1. ^ a b About (in Danish) Ekstra Bladet. Retrieved 22 September 2010. "noise and ruckus", "occasional indignation", "Always in opposition"
  2. ^ a b Said about us (in Danish) Ekstra Bladet. Retrieved: 22 September 2010.
  3. ^ Page 9 girl Ekstra Bladet. Retrieved: 23 September 2010.
  4. ^ Side 9-pigen (in Danish) Ekstra Bladet. Retrieved 22 September 2010.
  5. ^ "Hans Engell forlader Ekstra Bladet". Politiken (in Danish). 6 September 2007. Retrieved 6 September 2007. 
  6. ^ Jose L. Alvarez; Carmelo Mazza; Jordi Mur (October 1999). "The management publishing industry in Europe" (OCCASIONAL PAPER NO:99/4). University of Navarra. Retrieved 27 April 2015. 
  7. ^ Anna B. Holm. "Discontinuities in Business Model Innovation of the Danish Newspaper Industry" (PDF). Conferenga. Retrieved 12 December 2014. 
  8. ^ a b c d Demetrios Matheou (10 November 2014). "The Future of (Tabloid) Newspapers". Danish Film Institute. Retrieved 2 January 2015. 
  9. ^ Apple clashes with tabloid over breasts The Copenhagen Post. Retrieved 8 December 2010.
  10. ^ Kommentar: Vi har ikke brug for en amerikansk nanny (in Danish) Ekstra Bladet. Retrieved 8 December 2010.
  11. ^ Readers Ekstra Bladet. Retrieved 22 September 2010.
  12. ^ Euromedia Research Group (24 September 1998). Media Policy: Convergence, Concentration & Commerce. SAGE Publications. p. 10. ISBN 978-1-4462-6524-6. Retrieved 3 February 2014. 
  13. ^ "World Press Trends 2003" (PDF). Paris: World Association of Newspapers. 2004. Retrieved 15 February 2015. 
  14. ^ "World Press Trends" (PDF). World Association of Newspapers. Paris. 2004. Retrieved 8 February 2015. 
  15. ^ "The Press in Denmark". BBC. 20 December 2005. Retrieved 17 December 2014. 
  16. ^ "Media pluralism in the Member States of the European Union" (PDF). Commission of the European Communities. Brussels. 16 January 2007. Retrieved 27 March 2015. 
  17. ^ Ranking Alexa.

External links[edit]