Mexican band Los Tigres del Norte released their twenty-sixth studio album titled El Ejemplo on May 2, 1995. The album included twelve tracks written by Teodoro Bello and two songs written by Enrique Valencia. Four corridos ("El Tamal", "Tiempos de Mayo", "La Fama de la Pareja" and "Morir Matando"), seven rancheras ("El Ejemplo", "Devuélveme", "No Puedo Más", "Quién", "Como Aceite y Como el Agua", "Un Mar de Vino" and "Te He de Olvidar"), one cumbia ("Me Quedas a la Medida"), one ballad ("Golpes en el Corazón") and one bolero ("Nos Estorbó la Ropa") were recorded. Even without a formal review, the website Allmusic gave the album four stars out of five.Billboard magazine named the album a "likable batch of moving anecdotal corridos, spirited rancheras, and a pair of ballads that would be superb singles: "Golpes en el Corazón" and "Nos Estorbó la Ropa". The first single "La Fama de la Pareja" also received praise, being referred to as a "highlight" of the album.
The album lead single "La Fama de la Pareja" ("The Fame of the Couple"), a "corrido" about a husband and wife dedicated to contraband and drug trafficking, peaked at number five in the Billboard Top Latin Songs chart and at number four in the Regional Mexican Songs chart. The title track was selected as the second single, and is a "ranchera" track about a love relationship that ended and the impossibility of getting a divorce, staying married for the sake of their children. "El Ejemplo" ("The Example") reached number six at the Billboard Hot Latin Songs and three at the Regional Mexican Songs charts, respectively. "Golpes en el Corazón" ("Punches to the Heart") was released as third single and became the biggest hit of the album, peaking at number two in the Billboard Hot Latin Songs chart for a month (blocked at the top by "Tú Sólo Tú" by Selena and "Si Nos Dejan" by Luis Miguel for two weeks each). "Golpes en el Corazón", about a failed love relationship, spent eight non-consecutive weeks at the top of the Regional Mexican Songs chart and at the Broadcast Music, Inc. awards of 1997 won the Latin Song of the Year award. The track regain interest when was included in the setlist for the MTV Unplugged: Los Tigres del Norte and Friends recorded by the band in 2011 with the participation of Mexican singer Paulina Rubio. This version was nominated for Record of the Year at the 12th Latin Grammy Awards ceremony. "No Puedo Más" ("I Can't Take it Anymore") was chosen as the fourth and last single, peaking at number 15 in the Billboard Top Latin Songs and at number nine in the Regional Mexican Songs charts, respectively.