El Fenix (restaurant)
El Fenix is a popular chain of Mexican restaurants in the Dallas/Ft. Worth Metroplex, (Texas). The name is Spanish for "the phoenix", the legendary bird which, according to mythology, arose from its own ashes. The chain has its headquarters in Dallas.
It was founded in 1918 by Mike Martinez, and then sold on May 30, 2008 to an investment company. Often, at its main location in downtown Dallas, the lunchtime line of patrons spills out the front door and down Alamo Street. El Fenix is known for its brand of "Tex-Mex cuisine" and the Wednesday “Enchilada Dinner Special,” which features two cheese enchiladas, refried beans, and rice.
According to Alfred Martinez (son of Mike Martinez), the downtown location serves about 1,200 lunches on a typical Wednesday or Friday and about that many more for dinner. After 90 years of ownership by the Martinez family, it was announced on June 5, 2008 that the family would sell the company to Dallas based Firebird Restaurant Group LLC. Mike Karns, chairman and CEO of Firebird says he hopes to open a new El Fenix restaurant within the next 12 months.
As of May 2012 there are 17 Metroplex locations:
- Downtown Dallas (original location)
- Casa Linda
- Oak Cliff
- Oak Lawn (Lemmon @ Inwood)
- Northwest Dallas (Northwest Highway @ Hillcrest)
- Skillman (Dallas)
- Webb Chapel (Dallas)
- Arlington (2)
- Fort Worth (Camp Bowie area)
- Irving (183 & Airport Freeway)
- Wichita Falls
In addition the chain operates a store inside Winstar World Casino.
- "Contact." El Fenix. Retrieved on January 18, 2010.
- Information available at El Fenix Restaurants and personal observation.
- Robinson-Jacobs, Karen (2008-06-06). "El Fenix restaurant chain sold after 90 years of family ownership". Dallas Morning News. Retrieved 2008-07-06.
-  www.elfenix.com