Eladio Alberto Rojas Díaz (November 8, 1934, Tierra Amarilla, Chile – January 13, 1991, Viña del Mar, Chile) is a former Chilean footballer who played for Everton and Colo-Colo of Chile, River Plate of Argentina and in the Chile national football team in the FIFA World Cup Chile 1962. Rojas scored the match winning goal for Chile in the 90th minute against Yugoslavia in the 1962 World Cup. His goal secured third place for the World Cup hosts, and is Chile's best finish in the tournament to date. Rojas was also a starter on the River Plate teams of the 1960s that fiercely contested the Argentina Primera Division title. While Rojas never won the title, River Plate did manage to place second in 1962 and 1963 as well as third in 1964.