3 June 1733|
Exeter, Devon, England
|Died||16 November 1821
Camberwell, London, England
|Bunhill Fields cemetery, London|
Neoclassical statuary sculptor and manufacturer
Eleanor Coade (3 June 1733–16 November 1821) was a British businesswoman known for manufacturing Neoclassical statues, architectural decorations and garden ornaments made of Lithodipyra (Coade stone) for over 50 years from 1769 until her death. She should not be confused with her mother, also named Eleanor.[n 1] [n 2] [n 3]
Lithodipyra (stone fired twice) was a high quality, durable moulded weather-resistant, ceramic stoneware; statues and decorative features from this still look new today. Coade did not invent 'artificial stone', as various inferior quality precursors had been both patented and manufactured over the previous forty years, but she likely perfected both the clay recipe and the firing process. She combined high-quality manufacturing and artistic taste, together with entrepreneurial, business and marketing skills, to create the overwhelmingly successful stone products of her age. She produced stoneware for St George's Chapel, Windsor; The Royal Pavilion, Brighton; Carlton House, London and the Royal Naval College, Greenwich. Shortly after her death, her company produced a large quantity of stoneware used in the refurbishment of Buckingham Palace.
Born in Exeter to two families of woolen merchants and weavers, she ran her business, Coade's Artificial Stone Manufactory; Coade and Sealy and latterly Coade (by appointment to George III and the Prince Regent), for fifty years in Lambeth, London. A devout Baptist, she died unmarried in Camberwell.
Eleanor Coade was born on 3 June 1733 in Exeter, the elder daughter of the Nonconformist (devout Baptist) family of George and Eleanor Coade. George Coade (1706–1769) was a wool merchant originally from Lyme Regis, and his wife Eleanor (Elinore, née Enchmarch) (c.1708–1796) was the daughter of Thomas and Sarah Enchmarch (d.1735) merchants and textile manufacturers of Tiverton, Devon. Eleanor's younger sister Elizabeth was born 1738 in Exeter.
Eleanor's maternal grandmother Sarah Enchmarch was a successful business woman in Tiverton, running the family textile business for 25 years after her husband Thomas died in 1735. Since the Middle Ages, the town had been a center of the woollen textile business, with thousands of workers. Mrs Enchmarch employed 200 people making cloth, and used spies to learn the latest techniques used in Norwich. She was known to travel around Tiverton in a sedan chair. In 1749, with revenues from her business, she re-built the Enchmarch mansion.
About 1760, the Coade family moved from Exeter to London. By the mid-1760s, daughter Eleanor Coade was running her own business as a linen draper in the City of London. As was customary for unmarried women in business at the time, she used Mrs as a courtesy title.
In early 1769 the family were living at St Thomas Apostles Street when her father George Coade died that year, after having gone bankrupt for the second time. From around 1769, when the daughter Eleanor Coade bought an artificial stone factory, she lived on the factory premises at Narrow Wall, Lambeth. Bills show that she was directly managing the factory by 1771 at the latest.
In 1784 Eleanor Coade was given Belmont House, Lyme Regis, Dorset, by her uncle Samuel Coade. It had been built in 1774 by Simon Bunter, an attorney at law from Axminster. It was a simple two-storey Georgian seaside villa known as 'Bunter's Castle', renamed Belmont House by the Coade family. In the 20th century, author John Fowles lived there.
Death and commemoration
Eleanor Coade was a devout Baptist. She never married and died on 16 November 1821 in Camberwell Grove, Camberwell, London. Her obituary notice was published in The Gentleman's Magazine, which declared her ‘the sole inventor and proprietor of an art which deserves considerable notice’. Although it extolled the virtues of Coade Stone, the obituary contained no reference to her private life.
In her will and testament, Coade left much of her fortune to charity schools and clergymen, plus her family. A proponent of women's rights, she also left money to a few married women friends, stating that their husbands were to have no control over the funds.
She is commemorated by the Coade Stone, placed under Westminster Bridge by the footpath to Royal Festival Hall, which now occupies the Narrow Wall site of her factory. The Coade Stone is the bottom stone of a horse-mill used in her factory, a wheel-shaped millstone with a prominent internal axle lip. It is placed on a 30-degree slope beside the under-bridge footpath.
Artificial stone business
In late 1769, the younger Eleanor Coade bought Daniel Pincot's struggling artificial stone business at Kings Arms Stairs, Narrow Wall, Lambeth, a site now occupied by the Royal Festival Hall. She took charge and developed this business as Coade's Artificial Stone Manufactory. Within two years (1771), she sacked Pincot for 'representing himself as the chief proprietor'. The ceramic stoneware product was marketed as Coade's Lithodipyra, meaning twice-fired stone, for the next 50 years.
Pincot's business may have been related to that run nearby by Richard Holt, who had taken out two patents in 1722: one for a kind of liquid metal or stone, and another for making china without the use of clay. There were many start-up 'artificial stone' businesses in the early 18th century, of which only Mrs Coade's succeeded. She manufactured products from ceramic in a process to look like stone, and it proved highly durable.
John Bacon, a talented sculptor, had worked for Mrs Coade since 1769. In 1771 she appointed him as works supervisor; he directed both model-making and design until his death in 1799. His neo-classical models won awards from the Society for the Encouragement of Arts and royal patronage. Eleanor Coade developed her own talent as a modeller, exhibiting at the Society of Artists between 1773 and 1780.
Their joint success meant that the Coade Artificial Stone Manufactory gained the business of all the eminent Georgian architects, including Robert Adam, James Wyatt, Samuel Wyatt, Sir William Chambers, John Nash, and John Soane. Throughout this period of the late 18th century, Mrs Coade also employed designers and modellers such as John Devaere (John De Vaere (1755–1830)) before he joined Josiah Wedgwood in 1790,), John Charles Felix Rossi, Thomas Dubbin, Benjamin West (later a successful painter), and Joseph Panzetta (1789–1830). The latter worked for Coade for more than 26 years; his most prominent work was Lord Hill's Column in Shrewsbury.
In 1784 she created a comprehensive catalogue of 746 designs produced by the company. It included statues; busts; whole panels; friezes; fascia; medallions; paterae; coats of arms; balusters; pinnacles; chimneypieces; furniture; interior ornaments; and mouldings. As ceramic moulds could be reused, some had a working life of over 50 years, leading to high efficiency in production.
In 1799 Mrs Coade recruited her cousin John Sealy as a partner in her business. (He was the son of her mother's sister Mary Enchmarch Sealy.) The company then traded as 'Coade and Sealy' until his death, aged 64, in October 1813, when it reverted to 'Coade'. She also opened a show room, Coade's Gallery, on Pedlar's Acre at the Surrey end of Westminster Bridge Road to display her products.
In 1813 Coade recruited William Croggon as manager to succeed Sealy; he was a sculptor from Grampound in Cornwall. (He was a distant cousin by marriage, the brother-in-law of Coade's cousin William Oke, son of her aunt Frances (née Enchmarch)), Croggon worked as manager until Coade's death.
At that time, he bought the firm from her estate for circa £4,000, although he had hoped to inherit it. From 1814 onwards, Croggon paid rates for the factory. The business continued to be successful long after Coade's death, but Croggon went bankrupt in 1833 because of both changing tastes and the failure of the Duke of York to pay his debts.
Coade's success as a businesswoman was very rare in the Georgian era. She was a hard-working individual who concentrated on methodical procedures to produce consistently high quality products. She was the first and only person to succeed in the artificial stone business, thanks to a combination of managerial skills, entrepreneurial flare, and a talent for marketing and public relations.
She closely supervised both the preparation of clay mixtures and the firing process for all her products. Within two years of buying the business, she sacked Pincot, the former owner, for disciplinary reasons. She published adverts for her business on September 11 and 14, 1771 in The Daily Advertiser, Gazetteer and The New Daily Advertiser.
She cultivated strong business relationships with respected architects and designers, as she could produce multiple copies of their designs. Her success may be gauged by Josiah Wedgwood's complaint that he "could not get architects to endorse his new chimney-piece plaques".
Coade stone business
The factory produced large ceramic statues and all manner of decorative architectural features, which proved to be extremely durable. This material resisted corrosion by London's polluted air, made damaging by coal exhausts, formation of acid rain, and byproducts. Coade stone works included the frontispiece of the original Twinings shop (tea merchants) on the Strand; private ornaments in the rear of Buckingham Palace; the lion on Westminster Bridge; the Nelson Pediment at the Royal Naval College at Greenwich (the mural above the terrace's main entrance was reckoned by the Coade workers as the finest of all their work); the stone awning and statues at Schomberg House; and the crest on the Imperial War Museum. The plaques at Hammerwood Park were also made of Coade stone.
- Since the mid-20th century, there has been some confusion between Eleanor and her mother (Eleanor, Elinore), as to which one ran the factory. This is primarily due to Miss Eleanor Coade's customary use of the title Mrs; this was a commonplace 'courtesy title' for any unmarried woman in business. But, analysis of the bills shows that Eleanor Coade (daughter) was fully in charge from 1771. (Alison Kelly, Oxford National Dictionary of Biography (ONDB))
- Alison Kelly states on page 23 of Mrs Coade's Stone - "Since mother and daughter had the same name, confusion has reigned over the contribution of each of them to the manufactory. The widow Coade was of course Mrs, and it has been assumed that any mention of Mrs Coade must refer to her. Rupert Gunnis, for instance, believed that the widow ran the factory until her death, in her late eighties, in 1796. What is not generally realised is that women in business, in Georgian times, had the courtesy title of Mrs, so Mrs in the Coade records, normally refers to Miss Coade. Bills were usually headed Eleanor Coade, but two, as early as 1771, for Hatfield Priory, Essex, and 1773, for work at Burton upon Trent Town Hall, were made out to Miss Coade, showing that from the early days she was in charge. The only references which specifically concern the mother are the first two entries for the factory in the Lambeth Poor rate books, when the rate was paid by Widow Coade."
- It appears that the modern identity confusion dates from 1951 (or earlier) when Sir Howard Roberts and Walter H. Godfrey published the Survey of London: volume 23 - Lambeth: South Bank and Vauxhall. Its inadequate research about the Coade family genealogy led to both gaps and false conclusions. Errors were repeated by Rupert Gunnis in his 1953 Dictionary of British Sculptors, 1660-1851. More recently, the 'British History Online' website affirmed the Coade errors of the otherwise excellent Roberts and Godfrey Survey of London on their prestigious website (British History.ac.uk) and some other internet sites have repeated the claims.
- Alison Kelly, "Eleanor Coade", Oxford National Dictionary of Biography
- Dr. Nicola Phillips, "Eleanor Coade", May 2009, Addidi Inspiration Award for Female Entrepreneurs
- "Belmont House", Landmark Trust
- Rootsweb, George Coade, born 1706, was christened 06 NOV 1706 in Lyme Regis, Dorset UK, and died 1769.
- Roberts, Howard; Godfrey, Walter H. "Coade's Artificial Stone Works". Victoria County History. 23: Lambeth: South Bank and Vauxhall.
- "Bampton House", History of Tiverton Wool Trade, Tiverton Civic Society, accessed 23 January 2014
- Alison Kelly, Mrs Coade's Stone, p. 23
- Fairweather, "History of Coade stone," Synopsised from original research in Mrs Coade's Stone by Alison Kelly.
- Alison Kelly, Mrs Coade's Stone, p. 23
- Devon Freeholders, 1711-1799, QS7/53, Devon Freeholders Book, 1783, Axminster hundred
- Past Remains: Belmont House, Free Webs
- Coad/Coode Family - History of people from the West Country of England called Coad, Coode and variants. August 7, 2007, by Joe Flood
- Obituary: Eleanor Coade, The Gentleman's Magazine, Volume 130, Por John Nichols.
- Thomason Cudworth, History of Coade
- "Coade Stone", Local History website, from "Coade Stone.doc 9-12-2007"
- Parks and Gardens. Eleanor Coade - artist in artificial stone. By Timur Tatlioglu.
- "Coade's Lithodipyra, or, Artificial Stone Manufactory", Yale University Library,
- Alison Kelly, Mrs. Coade's Stone (1990)
- "Profile of John de Vaere", National Portrait Gallery
- Alison Kelly, "Coade Stone in Georgian Architecture", Architectural History, Vol. 28, 1985, at JStor.
- Archive.org "Survey of London"
- British History Online, Chapter 15, Coade's Artificial Stone Works
- Timur Tatlioglu, "Eleanor Coade - artist in artificial stone", Parks and Gardens, sourced from (Roberts & Godfrey 1951, 58-61)]
- "William Croggon", Parks and Gardens UK website
- Kelly, Alison (1988). "Coade Stone in Georgian Gardens". Garden History 16 (2): 109–133..
- Kelly, Alison (1990). Mrs Coade's Stone. Upton-upon-Severn: Self-publishing Association.
- Kelly, Alison, Coade, Eleanor (1733–1821), rev., Oxford Dictionary of National Biography (Oxford: Oxford University Press, 2004) accessed 22 Jan 2009.
- Sir Howard Roberts and Walter H. Godfrey (editors) (1951). "Coade's Artificial Stone Works". Survey of London: volume 23: Lambeth: South Bank and Vauxhall. Institute of Historical Research. Retrieved 22 January 2009.
- Havill, John. Eleanor Coade: Artificial Stone Manufacturer : Born Exeter 1733 and Died London 1821.
Gallery of images.
- Plate 48: A view of Westminster Bridge, 1791. shows King's Arms Stairs in the foreground (possibly) with a sign advertising Coade's factory.
- COADE'S ARTIFICIAL STONE MANUFACTORY, circa 1800
- Plate 38a: Coade's Artificial Stone Manufactory 1801
- Plate 39a: The entrance to Coade and Sealy's Gallery of Sculpture, Westminster Bridge, 1802
- Coade stone factory, Narrow Wall, Lambeth, London, c1800.
- Coade and Sealey's Artificial Stone Factory, by Thomas Hosmer Shepherd
- Parks and Gardens UK, Eleanor Coade - artist in artificial stone